2012 Bugatti Veyron on 2040-cars

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Demand for Bugatti's Chiron Pur Sport is exceeding expectations

Bugatti's handling-focused Chiron Pur Sport should have been one of the stars of the 2020 Geneva auto show, but the event was canceled at the last minute due to the ongoing coronavirus pandemic. Although customers weren't able to see the firm's newest model in person, demand has nonetheless been exceptionally high. Geneva is a major event for brands like Bugatti because it's one of the last shows where customers go to spend money, not just to sit in cars and play around with the infotainment system. Members of the company's sales and marketing team consequently had to find other ways to present the model; some potential buyers were shown the Pur Sport online, while a handful have seen it in person as it tours Europe. All have given it a warm welcome. "Feedback from customers that have seen the car, online or in person, has been positive. It's exceeding expectations," a spokesperson for the company told Autoblog. Bugatti will continue showing the car to loyal customers in Europe, and it will soon set sail across the Atlantic to make its debut on American soil. Sixty units of the Pur Sport will be built by hand in Bugatti's Atelier in Molsheim, France. It's the latest member of the Chiron family, which also includes the standard model introduced at the 2016 edition of the Geneva show and the record-breaking Super Sport 300+ unveiled in 2019. Frank Heyl, the company's deputy design director, told Autoblog that customer requests play a big role in shaping the different directions his team takes the Chiron in.  "We have customers who really demanded a more reactive, more emotional car. This was, of course, one idea. We said, 'OK, let's do it,' and we started developing this car," he said. Heyl stopped short of telling us what's next, but his team won't run out of ideas — and customers won't run out of requests — anytime soon. In the meantime, Bugatti's team of intrepid road testers is fine-tuning the Chiron Pur Sport by putting it through its paces on various tracks, including the Nurburgring. Production is scheduled to start in the second half of 2020. Related Video:    

Original Bugatti Veyron concept to be displayed for first time since 1999

With all of the special editions and differing variants of the Bugatti Veyron being produced year after year, perhaps now is a good time to reflect back on the machine that started it all. Bugatti has announced that it will put the original EB 18/4 Veyron design study on display at the Salon Rétromobile in Paris. This is the first time the concept car will be publicly shown since it debuted at the 1999 Tokyo Motor Show.
Taking a new look at the images of Bugatti's seminal Veyron in concept form reminds us how closely the boutique automaker followed its initial design when crafting the 1,001-horsepower production model in 2005. Have a look for yourself in the high-res image gallery above, and feel free to compare that car's sensuous curves with the Veyron 16.4 Grand Sport Vitesse, an updated topless model with 1,200 horsepower and a 255-mile-per-hour top speed.

Unique Bugatti Chiron Pur Sport shows off customizing program

It's strange, but there's really no shortage of incredible supercars to pick from nowadays. Ferrari, Lamborghini, McLaren, Pagani, Koenigsegg, Bugatti, Aston Martin and Porsche, among others, are continuously rolling out ever faster, rarer and more unusual supercars. And as a result, buyers want more than just a choice of paint and interior colors to pick from. They want unique color schemes to stand out from the other supercar owners. Automakers such as McLaren have learned this with programs like MSO, and now Bugatti is launching a service called Sur Mesure, which translates to "tailored." And its first customer car is the Bugatti Chiron Pur Sport GP Sur Mesure you see above. According to Bugatti, the car is a tribute to racing driver Louis Chiron, who won the 1931 French Grand Prix driving a Bugatti Type 51. The custom Chiron Pur Sport features the same style "32" on the outside and embroidered on the seat backs as Chiron's Type 51. That number is hand-painted on the doors, as are the "EB" logo patterns on the front and rear fenders. Based on photos of the paint process, it seems some intricate masking was used, requiring careful removal after painting. The exterior paint color is a new hue that was created to match that of 1930s Bugatti race cars. Inside, the Chiron Pur Sport is mostly black and red Alcantara. The most unique aspects are the door panels that feature the same type of "EB" pattern as on the fenders, but this time with embroidery. The car also gets black anodized aluminum trim panels with silver logos. No pricing was given for this one-off Bugatti, nor were any estimates for services given. This is likely because every project will be different depending on the customers' ideas, so the amount of time and cost will vary. Seeing as customers will be guided through the process and receive truly custom cars at the end, ones based on cars that already have seven-figure price tags, the costs must be mighty high. Related Video: