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Bentley SUV spotted wearing its own suit

It's been over two years since Bentley unveiled its first SUV concept at the 2012 Geneva Motor Show. In the time since, Bentley has sent it back to the drawing board and started development, embodied just a couple of weeks ago as a test mule wearing the bodywork of an Audi Q7, the replacement for which will share its underpinnings with the new Bentley. But what we have here is our best look yet at the forthcoming big Bentley.
Now wearing its own suit (albeit a heavily camouflaged one), this Bentley SUV prototype was recently spotted undergoing testing. And judging from the NewBentley.com stickers plastered along its flanks and rear bumpers, it seems like the crew from Crewe wanted us to see it - or at very least has resigned itself to the fact that we probably would.
The prototype is already wearing the new round headlamps that were part of the redesign, as well as LED taillights, and the interior photos snapped through the windows give us an idea of what to expect from the completed cabin, including the digital instrument cluster and head-up display at the base of the windshield.

Bentley SUV sheds some camo

Bentley keeps itself busy and on our minds with ever-faster versions of the Continental family and even, most recently, of the Mulsanne. While a new coupe is said to be around the corner, the biggest project Crewe has going on at the moment is its new SUV. And this is our clearest look at it yet.
Spied with less camouflage than ever before while undergoing testing near the Nürburgring, Bentley's as-yet unnamed sport-ute is being based on the same new platform that will underpins the next Volkswagen Touareg, Audi Q7, Porsche Cayenne and - if finally approved - the production version of the Lamborghini Urus concept.
Bentley's is sure to be one of the higher-end models to be based on that platform, opening up a new segment soon to be populated as well by the upcoming Maserati Levante, Range Rover Sport SVR and other potential ultra-high-end SUVs and crossovers from the likes of Land Rover, Aston Martin Lagonda and Daimler's restrategized Maybach.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.