1997 Bentley Azure on 2040-cars

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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley officially returns to racing at Gulf 12hr

For a company with a tendency to name its cars after parts of the Circuit de la Sarthe like Arnage and Mulsanne, Bentley sure has been gone from endurance sportscar racing for a long time. It famously won the 24 Hours of Le Mans five times in the 1920s, but didn't come back until 68 years later to win again in 2003. That was the last time Bentley competed on the world stage... until now.
Bentley first revealed its rekindled racing ambitions with the Continental GT3 at the 2012 Paris Motor Show. The car would be developed for privateer racers, and that's all led up to this point. Team M-Sport, which you may know better for having run Ford's World Rally Championship team, was charged with developing the car, and it entered the new racecar this past weekend in the Gulf 12 Hours in Abu Dhabi. There, on the Yas Marina Circuit in the United Arab Emirates, the Continental GT3 diced it with GT3 versions of the likes of the Ferrari 458, Mercedes-Benz SLS AMG and McLaren 12C.
So how did it fare on its first time out? Well the race is split into two six-hour sessions, and the Conti finished third in the first heat (behind the AF Corse Ferrari and Black Falcon Benz) and fourth in the second (just edged out by another 458 entered by Kessel Racing). Not a bad outcome for Bentley's first race in a decade. And the Abu Dhabi race was essentially a dress rehearsal for next season when the Continental GT3 will be entered in the full 2014 Blancpain Endurance Series.

Bentley unveils the Grand Convertible, a droptop Mulsanne Speed

Five years ago, when Bentley was preparing its farewell shindig for the Arnage, reports were that the Arnage's coupe and convertible siblings, the Brooklands and Azure, would get replacements on the Mulsanne platform. Obviously, that hasn't happened, although we were teased with the Mulsanne Vision Concept in 2012. Then, just this summer, we were again teased with rumors of a Brooklands and Azure one-two punch. While it still hasn't happened yet, Bentley's unveiling of the Grand Convertible seems to have put things in gear.
Not 'merely' a roofless Mulsanne, the Grand Convertible appears to be a droptop Mulsanne Speed, powered by a 6.75-liter engine with 530 horsepower and 811 pound-feet of torque, and fitted with the directional wheels only available on the Mulsanne Speed. Finished outside in Sequin Blue with a "liquid metal" hood and windshield frame and a burl walnut veneer on the tonneau cover - a similar combo used to introduce the Rolls-Royce Phantom Drophead Coupé eight years ago - the cabin is covered in Beluga leather with blue cross-stitching.
Company CEO Wolfgang Dürheimer says Bentley is watching customer reaction to the car, yet the press release says it's been "Developed to signify Bentley's intentions for the future." That sounds like better than even odds we'll be seeing this on the roads. For now, though, you can see it in the high-res gallery above, at the LA Auto Show starting this week, and at Art Basel in Miami after that, and you'll find a bit more info on it in the press release below.