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Bentley Mulsanne convertible expected to be greenlit this year
Sat, 08 Sep 2012That was quick - it was only was only three weeks ago that the Bentley Mulsanne Vision concept, a droptop take on the brand's flagship sedan, was sketched out for the Pebble Beach crowd. Now Autocar reports that a production version is expected to be approved later this year, with a launch something like two years away. And even though it hasn't been officially given the go-ahead, it has a price: "at least £275,000" ($436,232 U.S.). That price would make for a £50,000 premium ($79,313 U.S.) - at least - over the current UK price of the Mulsanne sedan.
Just as the Continental GTC differs from its coupe sibling, Autocar says the Mulsanne cabrio would be unique from the A-pillars back as compared to the sedan. Shortened by roughly six inches in both length and wheelbase, frameless doors and a lowered windshield will contribute additional rakishness, and note the rear fender treatment meant to evoke the fifties-era Bentley R Type in the upper right corner of the sketch above. At launch it is predicted that power will come from the twin-turbo 6.75-liter V8, but Autocar predicts that V12 power being developed for the production version of the EXP 9 F SUV will eventually find its way up front.
VW makes $23K on every Porsche sold, more than Bentley or Lamborghini
Fri, 14 Mar 2014It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.
Bentley considering smaller coupe
Mon, 21 Jul 2014Only halfway through the year, Bentley reports that it's on track to post record sales. Thanks in no small part to the introduction of its new V8 engine in the Continental family, sales are up nearly a quarter over last year. And they only stand to increase even more with the introduction of new models currently in the pipeline. The upcoming SUV will surely form a large part of that, but it won't be the end of the story for the storied marque.
Car and Driver reports that, after the SUV, Bentley plans to introduce a new coupe line below the Continental to square off against the Aston Martin V8 Vantage. Details are few and far between at this point, but considering how much Bentley manages to do with the relatively heft Continental GT, a lighter and more nimble sports car sounds promising.
In related news, rumors are gathering pace that Bentley is planning to introduce a new Mulsanne Speed at the upcoming Paris Motor Show, its Jurassic-era 6.75-liter V8 massaged from 505 horsepower - already the most that engine has produced in its half-century history - up to around 550.