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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Even 'Ring taxi drivers need to respect the Green Hell

The Nürburgring Nordschleife has the reputation as one of the most difficult tracks in the world to master - deservedly so. With 14 miles of roadway and about 160 corners over a massive amount of elevation change, the amount of grip can change from turn to turn. As the driver of the famous BMW Ring Taxi learned this weekend after a shunt into the barricades, the 'Ring can bite unsuspecting pros just as easily as amateurs.
The video of the incident below shows the M5 oversteering right into the wall as a phalanx of Porsche models arrive behind it. According to Bridge to Gantry, a website that specializes in news about the 'Ring, the taxi's passengers were picked up by another Ring Taxi and driven off with a fantastic story to tell their friends back home. "The accident happened at low speed, there were two passengers in the car, but no one had at any injuries," said BMW spokesperson Cypselus von Frankenberg to Autoblog via email.
The crash also closed track for over an hour to clean up and to haul the stricken BMW away. When a driver making a living from driving lap after lap at the Nordschleife has a crash even as seemingly minor as this one, it just goes to show why the course has the nickname 'The Green Hell.'

BMW planning six-cylinder i9 hybrid to celebrate centenary?

On the prospect of a new BMW M1 based on the company's new i8 hybrid, the jury has been in and out so much that we can't even tell which way it's likely to go. However, the latest reports coming in from Germany suggest that BMW may have something else up its sleeves. Rather than make a conventional gas-powered version of the i8, Germany's Auto Motor und Sport says BMW will make a more powerful one.
Tentatively dubbed i9, the hybrid sports car is rumored to pack a six-cylinder internal-combustion engine instead of the i8's turbo three. Coupled to more potent electric motors, it would figure to produce even more than the 357 horsepower and 420 pound-feet of torque already on tap in the i8, with further weight reductions to offset the bulkier engine.
Auto Motor und Sport says the mooted model will be produced to celebrate the Bavarian automaker's 100th anniversary and eclipse the i8's performance, with a projected 0-60 run in under four seconds en-route to taking the gloves off to crunch the Autobahn in electric bliss. The new i flagship would be another member of the company's growing electrified family, joining the existing i3 hatchback, upcoming i5 minivan and possible i8 Spyder down the line.