2009 Bmw Z4 S30i on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Police arrest 'Fastest Lap Around Manhattan' driver [w/video]

Don't speed. Don't drive recklessly. Don't try to break the unofficial record for a lap of Manhattan. And if you go against this reasonable advice, do not, under any circumstances, record it and post the video on YouTube. If you do, you'll end up like Christopher Adam Tang - under arrest and facing a bevy of charges relating to the video.
Tang posted the video, which showed him lapping Manhattan in 24 minutes last Wednesday, and it quickly went viral. Now Tang, who went by the online moniker AfroDuck, is in cuffs. According to a local CBS affiliate, he was picked up at his home on Wednesday evening by police, who also seized the car used in the video, a 2006 BMW Z4.
What isn't clear is how Tang was caught. His video seems carefully done in that there are no outwardly visible signs that point to him, while the video itself is clearly sped up. While the NYPD hasn't come out and said that Tang was caught due to its extensive surveillance systems around the city, police commissioner Ray Kelly did point out that the new systems "will assist in this type of investigation." Let that serve as a warning to anyone that tries to break the 24-minute barrier. Scroll down to watch the full video.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.