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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Hamann BMW M6 Mirror can now cash the checks its body writes

Anyone remember the Hamann Mirror? Need a refresher? The Mirror is German tuning company Hamann's idea of a BMW M6. It was shown at the 2013 Frankfurt Motor Show as an M6 Gran Coupe, sporting a ridiculous paint job and some meaty, multi-spoke 21-inch wheels.
Consider this car the Mirror Mark 2. Based on the M6 Coupe, Hamann has applied a similar visual theme, using the same 21-inch wheels from 2013. Whereas the Gran Coupe rode around with a stock powertrain, though, there's been no such restraint with the two-door Mirror. A fine 620 horsepower is available from the 4.4-liter, biturbocharged V8, an increase of 60 horsepower. Torque is up as well, from 501 pound-feet to a whopping 560, meaning this M6 has speed to match its looks. Hamann claims the Mirror's newfound grunt allows it to hit 62 miles per hour faster than the standard M6 (we'd certainly hope so), although it won't mention a specific number.
The suspension, meanwhile, has been dropped 1.37 inches, or about a third of an inch lower than the Frankfurt Mirror. That drop is complemented by the Mirror's bodywork, including the exposed, carbon fiber hood and the flared fenders, which can now accommodate the enormous 305/25 rear rubber. Hamann has also paid some attention to the front and rear aerodynamics.

BMW 4 Series Gran Coupe blows the doors back on [w/video]

BMW sure seems to take pleasure in confusing the hell out of us. It used to be pretty simple: if you wanted a compact Bimmer, you had to look no further than the 3 Series. Then it was just a matter of which bodystyle you wanted. But the smaller end of BMW's lineup has gotten more complicated lately. Never mind the 1 Series and 2 Series (in their various iterations) that have slotted in below it - now the 3 Series has been split in two: Want a four-door, get the new 3 Series. Want a two-door, the 4 Series is your address. Right?
Almost. Because now there's a 4 Series Gran Coupe that keeps the two-door's roofline (or some approximation of it) but adds an extra set of doors in the back, thereby bridging the gap between the 3 Series sedan and 4 Series coupe. And it's just made its public debut here at the Geneva Motor Show.
The difference between this and the two-door 4 Series is plain to see: it's got two extra doors. But what's the difference between this and the 3 Series sedan? About two or three grand, to start with - depending on which version (428i Gran Coupe or 435i Gran Coupe) you choose. But it's also sleeker, more muscular and altogether that extra bit sexier. Which is a good trait, as you can see from our gallery of live shots above, to have in your European sports sedan, coupe, or whatever you want to call it.