* 2009 Bmw X5 Suv Sport Utility (4.8liter) All Power/auto/ Black Beauty* L@@k!* on 2040-cars

Auto blog

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

BMW X4 Concept is no Shanghai surprise

"One in four new BMW cars is now a BMW SAV." If you're new to BMW parlance, SAV stands for Sports Activity Vehicle, a vehicle type most of us more commonly refer to as a crossover, and that statistic, which comes straight from the automaker itself, tells you all you need to know about why the X4 Concept you see above exists.
Like its larger X6 sibling, the BMW X4 Concept tries to shove a crossover in a mold shaped vaguely like a fastback coupe. Put another way, the X4 is likely to be a polarizing design, though perhaps not to the extent that the X6 divided opinions. As for us, we definitely prefer the styling of this X4 Concept, with its strong character lines and impressive wheel-to-bodyside ratio, over that of its bigger brother. That said, we're sure the AMC Eagle comparisons will begin in earnest starting right about... now.
Dimensionally, it seems the most obvious machine with which to compare this X4 Concept is the 3 Series Wagon - we're not sure if it will be as spacious inside as the 3 Series Gran Turismo. A two-inch stretch in the wheelbase ought to bring a commensurate improvement in legroom, and a body that's nearly five inches longer should be a boon for cargo capacity. Of course, that fastback roofline will surely cut down on the car's roominess inside, but we'll have to wait for the final production model to judge its true capabilities.