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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW 4 Series production coupe caught on commercial shoot

Despite filming at 2:00 AM and at an undisclosed location, BMW minders filming a commercial for the fast-approaching 4 Series coupe were unable to ward off the long lenses of spy photographers. The result, as you can see here, is our first-ever look at the production version of BMW's new coupe, completely uncovered.
The night shots may be a little bit grainy, but the fast-moving 4 Series still looks pretty good with its camo closeted, matching the svelte lines of the concept car we saw in Detroit this winter. Expect that the 4 coupe will come to market with a turbocharged 2.0-liter four-cylinder in 428i trim, and a turbocharged 3.0-liter six-cylinder in 435i spec.
Take your time looking through our gallery of movie-star 4 Series photographs, and tell us what you think about the uncovered Bimmer, in comments.

Looking back at 84 years of BMW roadsters

Today BMW is a top player in the luxury vehicle market, but it wasn't always so. With origins as an airplane engine builder early in the 20th Century, it broke into the automotive industry when it bought Automobilwerk Eisenach in 1928. That German manufacturer was licensed to build the Austin Seven under the name Dixi DA-1, which could be had in a roadster body style. In 1929, BMW dropped the Dixi name, and by 1936, it was building a car it designed in-house, the 326 sedan. That was followed by the company's first roadster of its own design, the swoopy two-door 327 of 1937.
XCAR picks up there, and gives a history of BMW's iconic roadsters starting with the 327, ending with today's Z4, and covering everything in between - including the beautiful post-war 507 of 1957 and the funky, plastic-bodied 1989 Z1.
The video, which we've included below, is a good history lesson and a great chance to see a bunch of classic BMWs, spanning 84 years, all driven back to back within the safe confines of a racetrack. When you have a spare 20 minutes, go ahead and take some time to watch it.