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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

M235i outpoints 911, Corvette in CR testing, becomes highest-scoring BMW ever

Good news just keeps coming for BMW, as Consumer Reports has just handed out a stunner of a verdict - the M235i, a spritely, 320-horsepower coupe that starts at just $43,100 has bested the likes of the Chevrolet Corvette Stingray and Porsche 911, vehicles that can easily cost twice as much and come to battle with considerably more power.
CR awarded the spiritual successor to the 1 Series M Coupe a score of 98 out of 100, beating out the 911 and the Stingray by three and six points, respectively. In fact, the M235i is remarkably close to the Tesla Model S' 99, making it one of the highest scores CR has ever handed out. It's also, not surprisingly, the highest-rated BMW ever.
Of the M235i's many attributes, Consumer Reports cited the car's performance potential as well as its quiet ride and comfort for front-seat passengers. While it's a shock to no one, CR called out the limited space in the backseats as well as some finicky controls as this Bimmer's biggest shortcomings.

Watch two championship-winning DTM cars from BMW go head-to-head

BMW recently had a little fun with two of the company's past DTM champions. Roberto Ravaglia and Bruno Spengler, winners of the 1989 and 2012 championships, respectively, both showed up at the world-famous Hockenheimring with their title-winning cars. The two swapped seats, with Ravaglia taking the helm of Spengler's BMW M3 DTM racer and Spengler sliding behind the wheel of Ravaglia's first-generation M3 racer in the classic BMW Bank livery, and headed for the track. Spengler got a 23 second head start in the first-gen M3 with Ravaglia chasing behind.
It didn't take long for the older hotshoe to sort out his new ride and close the gap. The short clip below follows the two as they make their way around the circuit, but the really interesting portion comes when the pair begin discussing what they like and don't like about each other's machines. You can check out the full video below for yourself.