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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW Motorrad celebrates 90 years with new R nineT roadster [w/video]

90 years is a heck of a long time by any standard, and as good a cause for celebration as we've ever seen. That's how long BMW has been making motorcycles for, and it's celebrating with the retro cafe racer you see here - as promised and previewed.
Dubbed the R nineT (for 90 years), the latest product from BMW Motorrad traces its roots back to the original 1923 BMW R 32. And like the original, it's powered by a boxer twin - in this case, a 1,170cc air- and oil-cooled unit delivering 110 horsepower and 88 pound-feet of torque. All that muscle is packed into a classically-styled roadster that looks ready to line up next to a Moto Guzzi Griso, Triumph Thruxton or Ducati SportClassic.
The neo-retro styling drapes a unique tubular steel spaceframe chassis that uses the engine as a stressed member. The inverted telescopic front fork is borrowed from the S 1000 RR superbike and a paralever swingarm with spring strut suspends the rear. That's where you'll find a removable rear pillion for an extra passenger and dual tailpipes mounted on the left side, swappable for a titanium Akrapovic exhaust - just one of many customization options BMW Motorrad is offering for the R nineT.

BMW i8's three-cylinder sounds like it's shaping up quite nicely

We've run across some rather interesting news... or perhaps we should say interesting sounds. The folks from Bimmerpost have scrounged up a short video showing a preproduction BMW i8 running through a few gears in Sport mode at a quick pace, and if you were concerned that the somewhat eco-friendly nature of the upcoming German sports car would neuter its ability to stir the aural senses, fret not.
Judging by the lovely noise coming from the engine compartment of the i8 in the video, BMW's expertise in tuning high-strung, small-bore engines - remember, BMW Motorrad has quite the penchant for well-conceived motorcycle engines - has come through loud and clear. Now, it's worth mentioning that BMW's controversial Active Sound technology will be included with the i8, so the production car may not sound exactly like this version, which is running with the tech disabled. Owners won't have the ability to disable Active Sound on production i8s.
In related news, Bimmerpost reports that BMW will equip the i8 with an external Active Sound Design system to go along with its Pedestrian Protection System. That means those on the outside will likely hear piped engine recordings from the rear and a sort of "howl" from the front in order to warn pedestrians that the otherwise quiet (when running on electricity, that is) car is approaching. It will also feature technology that can stop the car before contacting a pedestrian.