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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Watch a trio of Santas ride up Mulholland Drive

Santa Claus might have his eight reindeer - or nine, when it's foggy - to help him deliver presents in most parts of the world, but in southern California, it looks like he's traded up from Dasher, Dancer, Prancer and company to BMW, Yamaha and Ducati. RNickeyMouse is usually the place to check out spectacular motorcycle crashes on video along LA's Mulholland Drive, but a recent video caught a trio of Santas carving up the iconic, twisty road.
The three Santas are together, riding what appears to be a BMW S1000RR, Yamaha R1 and a hard-to-tell custom bike that could be a Ducati 1098. The video, which is posted below, also catches a bonus Santa riding solo on another S1000RR. Happy Christmas to all, and to all a cool bike!

BMW M4 sheds some camouflage for latest test run

Last time we saw the upcoming BMW M4 out testing, it was heavily clad with camouflage and decidedly homely looking (as most early development mules are). But in this latest set of photos, the M3 coupe successor has started to come into its own skin, and we're seeing a shape more closely akin to that of a rendering we brought you a few months back.
Unsurprisingly, the M4 coupe looks very similar to the 4 Series Concept that BMW debuted at the Detroit Auto Show earlier this year. And while non-M version of the 4er will likely look a bit more sedate, these spy shots clearly show an aggressive front fascia, large wheels and the usual quad-exhaust rounding out the rear end.
Naturally, the M3 sedan will launch before this M4 coupe (and convertible), and powertrain details are still unclear as of this writing. We understand that the current M3's naturally aspirated V8 will be axed in favor of some sort of turbocharged six-cylinder engine, and we've heard plenty of rumors as to what, exactly, it might be, but we have yet to hear any official confirmation.