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Chairman says BMW will make 100,000 electric vehicles a year by 2020

We know demand for the BMW i3 has been high, both in the US and Europe. It appears that BMW's crystal ball is showing a steady increase in interest between now and 2020. By that year, according to Norbert Reithofer, chairman of the board of management for BMW AG, the company expects to build 100,000 units a year. That's not quite as EVs many as Tesla is talking about for 2020 (500,000), but it would represent quite an increase from the roughly 20,000 units that the best-selling plug-in vehicles moved in 2013. Reithofer told Automotive News that plug-in vehicle production would steadily increase by 2018 before hitting full stride at the end of the decade. He also made sure to clarify that there was external pressure to make 100,000 EVs a year: "we will be forced to build them in a six digits figure to comply with stricter emission rules." The plug-in electric vehicles are just one part of BMW's effort to reduce emissions. In prepared remarks delivered at the company's annual accounts press conference (available in full below), Reithofer said, "Customer demand [for i3] is exceeding our expectations. ... We believe the electric motor is a future technology for zero-emission driving in urban areas. Battery technology will continue to progress. ... When it comes to emission-free long-distance driving, however, electric cars featuring hydrogen fuel cell technology offer great potential." He didn't say how many fuel cell cars BMW expects to make and sell in 2020, but BMW's collaboration with Daimler and Renault-Nissan is supposed to launch the "world's first affordable, mass-market fuel cell electric vehicles as early as 2017." Statement and presentation by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, Annual Accounts Press Conference 2014 19.03.2014 Good morning, Ladies and Gentlemen! The core task of a company is to safeguard its future. This means we must ensure that our products and services are always inspiring our customers. We need to think ahead and continually take our business model to the next level. We also have to remain profitable so we can invest and bring new ideas to life. Our ambition of the BMW Group is: Always to consider the long term in all our planning, to follow our own path successfully, and to be a pioneer in our industry. Our business model is clear: Individual mobility in the premium segment.

2014 BMW 2 Series is a 1 and then some

Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i.
BMW has taken the wraps off its replacement for the 1 Series, the 2 Series, ahead of an official debut at the 2014 North American International Auto Show in January. Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i that we showed you earlier today - not including $925 for destination. And before you break out the torches and pitchforks, know that those numbers compare favorably with the current 128i Coupe and 135is Coupe, which start at $31,500 and $43,550, respectively.

2016 Technology of the Year Finalist: 2016 BMW 7 Series

BMW remade the legendary 7 Series around technology for 2016. Yes, the sixth generation of BMW's iconic flagship remains a luxury leader, but its sophisticated new features expand the 7's traditional strengths to a new generation that relies on smartphones. The 7 Series' extensive tech is most evident inside, where the driver and passengers have new interactions with the car. A feature called gesture control allows the driver to turn up the volume, accept or decline phone calls, or turn off the home screen using hand movements (see the video below). The sedan also has a digital instrument cluster, LCD touchscreen keyfob, wireless charging feature for phones, and a pinch-to-zoom function that makes iDrive simpler to use. Life is especially good in the backseat, where a seven-inch Touch Command Tablet allows the passenger to control comfort, lighting, and infotainment tasks. There's also WiFi, a gorgeous panoramic Sky Lounge LED roof, and 10-inch screens mounted into the seatbacks. Creature comforts and connectivity aside, BMW literally redid the 7 Series to the core. The new body structure, called Carbon Core, helps the sedan cut weight by up to 190 pounds compared with its predecessor while improving stiffness and rigidity. Meanwhile, the big sedan now offers four-wheel steering, improved aerodynamics, and it will get a plug-in hybrid version next year. It's still a 7 Series, and that means it has all of the luxury can you imagine. The car will massage you, perfume the air, and ionize the cabin. Naturally, it has a potent twin-turbo V8 pushing out 445 horsepower. This is what you've come to expect from BMW. But with the new 7 Series, the venerable automaker moves toward the modern tech-savvy consumer, and that's why Bavaria's most decadent sedan is a finalist for our Technology of the Year award.