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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

BMW announces M235i xDrive, 7 Series Exclusive among summer upgrades

Like any automaker worth its lug-nuts, BMW is constantly striving to improve its products. And so it has announced a series of upgrades for the summer - none of them revolutionary, but a couple of them notable.
For one, the Bavarian automaker has announced that is is offering xDrive traction on the M235i coupe, a model that has been available until now only in rear-drive configuration. The all-wheel drive version comes with the same 3.0-liter twin-turbo inline-six with 326 horsepower (320 in the US market) and eight-speed automatic transmission as the rear-drive version, but now channels that power to all four wheels for a 0-62 time quoted at 4.6 seconds - two little ticks quicker than the existing version. It's the first time that all-wheel drive is being offered on the 2 Series, and will also be fitted on the convertible - at least, that is, in Europe. We're waiting on confirmation of North American availability.
Among the other announcements is a special edition of BMW's flagship luxury sedan. The 7 Series Exclusive Edition upgrades with metallic paint, 19-inch V-spoke alloys, Nappa leather upholstery and a leather-trimmed instrument panel. Buyers will also be able to opt for the Merino fine grain leather and Alcantara roof lining from the BMW Individual catalog, and choose between any available engine or either wheelbase lengths.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.