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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW to change model designations, further yet from actual displacement?

Once upon a time, you could look at the back of a trunk lid of a BMW and come up with a pretty fair idea of what sat under its hood. For example, a 320i was a 3 Series with a fuel-injected, 2.0-liter engine, a 328i was a 3 Series with a fuel-injected, 2.8-liter engine and a 328Ci was a two-door 3 Series with the same engine. Those were good days.
Today, though, that simplicity is dead and gone. A 328i now has a 2.0-liter engine, just like the 320i, while the simple "C" designation that was affixed to two-door models has been replaced with a "4," so we have a 428i and a 435i. It gets worse, though. A 550i uses a 4.4-liter, twin-turbocharged V8 (it should be a 544ti, although we'd be willing to hear an argument for "tti") and a 740i uses a 3.0-liter, turbocharged six-cylinder, which is the same engine found in a 535i. It's madness.
And, well, it's about to get madder, if a post on a BMW enthusiast forum is to be believed. According to f30post.com, we could see a shakeup in at least the 3 and 4 Series nomenclature, thanks to an impending refresh that will see the addition of new, turbocharged four- and six-cylinder engines, codenamed B48 and B58, respectively.

BMW ponders increase in i3 production capacity on early demand

The 2014 BMW i3 is not slated to hit US showrooms until the second quarter of next year, but the response BMW has received for the all-electric hatchback has been positive enough that the automaker is already considering boosting production capacity. Bloomberg Businessweek reports that more than 8,000 customers have reserved an i3 so far, which is high, especially considering that BMW only planned to sell 10,000 i3s total in 2014.
Talking to BMW CFO Friedrich Eichiner, the report says that if the demand holds for the i3, BMW would increase capacity accordingly. The i3 goes on sale next month in Germany before a global roll out in the US, China and Japan, and with a starting price of $41,350, it is priced slightly higher than current small plug-in vehicles offered in the US like the Chevy Volt, Ford Focus Electric and Toyota Prius Plug-in, though features more use of advanced, lightweight materials.