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2015 BMW X4 slides in on the diagonal starting at $45,625 in the US

If BMW has shown us anything, it's a knack for creating niches and expanding its product portfolio. Go back to the early '90s and it had essentially four models: the 3 Series, 5 Series, 6 Series and 7 Series. End of list. Since then, the Bavarian automaker has not only taken on Mini and Rolls-Royce, but has expanded its own range of models exponentially. You can chalk a big part of that up to crossovers, and another sizable chunk to giving existing models a different roofline and calling it something new. What we have here is a prime example of both.
Previewed in concept form the better part of a year ago at the Shanghai Motor Show, the slantback version of the X3 (and the baby brother to the X6) is now here in full production guise. Mechanically it's essentially the same as the new X3 on which it's based, but amps up the "sport" at the expense of the "utility" part of the SUV equation.
BMW will undoubtedly offer a wide range of powertrain configurations in markets around the world, but back in the United States it'll be offered in two specs: the X4 xDrive28i, packing a 2.0-liter inline-four with 240 horsepower and a $45,625 sticker price (including destination), or the X4 xDrive35i with the 300hp 3.0-liter six and a $48,925 MSRP. Either way, you're getting an eight-speed automatic and all-wheel drive.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW 4 Series configurator comes online

The best money in the world might be configurator money - you never run out of it and you can never spend it the wrong way. We hope you're ready to dip into your configurator savings account, because it's time to start speccing out the 2014 BMW 4 Series, the coupe having just arrived in the virtual world.
There are four possible opening gambits: the 428i for $40,500, the 428i xDrive for $42,500, the 435i for $46,000 or the 435i xDrive for $48,000. After you've chosen your first move, there are three trim options: the $1,400 Luxury Line that features lots of chrome and wood (shown), the $1,700 Sport Line that adds lots of gloss black and contrasting trim color and stitching, or the $3,100 M Sport that offers the M Estoril Blue hue and lots of M-division specific accessories.
Starting with the 435i xDrive and M Sport, we then added items like the 19-inch wheels ($900), the Dynamic Handling Package ($1,000), Cold Weather Package ($700), Premium Package ($2,200), Tech Package ($3,150) and the Lighting Package ($1,900) on top of any other box we could check. The total, after the $925 destination and handling charge: $66,749.