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BMW 3 Series wagon configurator up, priced from $41,450

If you're still smarting from the shock of the BMW 3 Series Gran Turismo, we have good news for you. BMW has just fired up the configurator for the 2014 3 Series wagon. Prices start at $41,450, excluding an $895 destination and handling fee. The price tag will buy you a 328i xDrive Sports Wagon with a 2.0-liter inline four-cylinder engine boasting 241 horsepower paired with an eight-speed automatic transmission as standard equipment. The automaker's xDrive intelligent all-wheel drive is also standard, as is a fuel-saving auto start/stop function and 17-inch alloy wheels wrapped in all-season run flat rubber.
Buyers can step up to Sport Line trim for $2,600, and doing so graces the 3 Wagon with 18-inch wheels, high-gloss black accents outdoors as well as a sport leather steering wheel, high-gloss or aluminum interior trim and a black signature key fob. Luxury Line trim will set you back $2,300 abd features chrome trim accents outdoors and wood trim inside along with other goodies. Buyers can also opt for Modern Line trim at $2,300, complete with a turbine-design 18-inch alloy wheel, matte chrome trim bits outdoors and a range of interior trim options.
Our favorite of the bunch? That would be M Sport trim. While the tweaks are largely aesthetic, we dig the notion of 8-way power adjustable sport seats indoors and exclusive M Estoril Blue paint outside. Expect to pay $3,950 for the pleasure. Head over to the BMW site to build your own.

BMW Concept X5 eDrive plug-in hybrid headed to Frankfurt

With six confirmed public debuts scheduled for the upcoming Frankfurt Motor Show, BMW is definitely going to have its hands full. While we've already driven models like the 4 Series and the i3, one of the more interesting introductions is a "concept" plug-in hybrid version of the new F15 BMW X5 called the BMW Concept X5 eDrive.
As the second concept to wear the eDrive name, this X5 combines a 95-horsepower electric motor with a turbocharged four-cylinder engine to balance performance and efficiency. On the green side of things, BMW says that the eDrive system allows the X5 to reach speeds of 75 miles per hour and a range of 19 miles (although we're guessing not at the same time) under electric power only, to go with fuel consumption of about 62 miles per gallon US (3.8 liters per 100 kilometers). For performance, this plug-in can still accelerate from 0-60 in under seven seconds, and drivers can select from three PHEV modes: one that operates the system automatically, an all-electric mode and a Save Battery mode to preserve the battery's current state of charge.
Aside from the obvious plug port on the left front fender, the X5 eDrive is differentiated from the 2014 X5 with slightly restyled front and rear fascias, subtle blue accents tying in with the BMW i line and lightweight, aero-tuned 21-inch alloy wheels. There is no definitive word on whether the Concept X5 eDrive will make it to production, but judging by BMW's recent commitment to plug-in vehicles, we wouldn't be surprised to see an X5 PHEV on the roads within the next couple of years. We'll see the Concept X5 in just a few weeks in Frankfurt, but until then, scroll down for the official press release.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.