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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

2015 BMW i8: Autoblog Technology of the Year finalist

Traditionally, nominations for the Autoblog Technology of the Year award are earned for specific developments - a new-think powertrain, a uniquely developed material, a groundbreaking smartphone app, or what have you. In the case of BMW's marvelous i8, it so bristles with novel applied sciences and fresh features that we broke with tradition and nominated the entire car.
We just couldn't help ourselves. Oh, we could've focused on the i8's carbon-fiber monocoque, or its well-resolved plug-in-hybrid powertrain that incorporates a tiny 1.5-liter three-cylinder engine and an electric motor, or its seamless through-the-road all-wheel drive. This is a car that will even have frickin' laser beams for headlights - at least it will for our friends in Europe (and it will in the US, should our legislators ever catch up).

BMW Concept Active Tourer Outdoor enjoys a day in the sun

This BMW Concept Active Tourer has evolved for the nature and cycling set and premiered at OutDoor Friedrichshafen, a trade fair in held this month in Germany. The sturdy wagon is tweaked with new materials, accessories and ConnectedDrive features for those who do a lot of their living under the sky as opposed to inside their cars.
Under the hood is the same plug-in hybrid drive system we've were introduced to in 2012, featuring a transversely-mounted, 1.5-liter turbocharged three-cylinder engine paired with an electric motor and a battery pack under the rear compartment floor. Total output is 190 horsepower and 147 pound-feet of torque headed to the front wheels, a claimed time from zero to 62 of under eight seconds, a pure electric range of up to 19 miles, a top speed of 124 miles per hour and claimed fuel economy of around 95 US miles per gallon.
The space behind the rear seats is the showcase, with a transformable compartment that can stow two bikes on built-in, retractable carriers. Remove the front wheel and seat from the bikes, then the frames can be locked into place using two rails and brackets. The wheels can be stowed in a holder attached to the right rear seat, the saddles can go into a compartment in the load floor. If you need to make a quick adjustment or a fix, you can do so since the bikes are aligned across the load bay.