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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2014 BMW X5 doesn't upset the formula

BMW has unveiled the 2014 X5, and fans of the company's CUV will find plenty familiar in the machine. The biggest change to the recipe comes in the form of the X5 sDrive35i, which is the first rear-wheel drive version of the high-riding five-door to date. Buyers will, of course, continue to be able to opt for all-wheel drive, and both models will get their thrust from a 3.0-liter, turbocharged inline six-cylinder engine. That powerplant makes 300 horsepower and 300 pound-feet of torque and is mated to an eight-speed automatic transmission. BMW says the combination is good enough to get the SUV to 60 miles per hour in around 6.2 seconds.
Those who require more thrust can step up to the more potent X5 xDrive50i with its twin-turbo 4.4-liter V8 engine. Drivers get to enjoy an extra 45 hp over the previous model, with final output up to 445 hp and 480 lb-ft of torque. Paired with an eight-speed automatic of its own, the engine can hustle the big X5 to 60 mph in 4.9 seconds.
The 2014 BMW xDrive35d continues to offer diesel power, though output has dropped 10 horsepower to 255 hp and 413 lb-ft of torque. Even so, BMW says the X5 diesel will be just as quick or quicker than the 2013 model. You can check out the full press release below for more information.

BMW predicts US will be biggest i8 market

BMW will be showing a production version of its new i8 plug-in hybrid supercar at the upcoming Frankfurt Motor Show, and while we're quite excited about seeing the company's second i product in the flesh. According to a new report from Automotive News Europe, BMW is expecting its largest markets to be the United States, United Kingdom and Germany. Notable for its absence in that list is everybody's favorite mega-market, China.
Automobilwoche, a German-language publication of Automotive News Europe, spoke with the i8's product manager, Hendrik Wenders, who declared, "The US will be by far the largest sales market for the i8." Wenders stops short of actual mentioning what percentage of i8 sales will be in the US, but does mention that it should arrive in showrooms around the world in about nine months. The simultaneous rollout will occur in 50 different countries.
Check back for our full coverage of the i8's debut at the 2013 Frankfurt Motor Show. If you just can't wait until September, then check out our first drive of the i8 Prototype.