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Six luxury-car features I'm ashamed to admit I love

A hot compress felt wonderful on my sore back. The methodical kneading of my shoulder blades loosened the knots that formed over several hours of driving. The Swedish-style pulses firing into my lumbar region released more tension.
I wasn't getting a much-needed massage following a recent road trip. I was getting it during the road trip.
I grew up riding in the back seat of a 1976 Chevy Nova. But once you use these lux features, it's easy to go soft.

BMW M1 really was the Ultimate Driving Machine

Life giving you lemons? Make lemonade. That's the spirit in Munich that lead to BMW producing the only mid-engined sports car in its 98-year history. The project resulted from a collaboration with Lamborghini (now owned, incidentally, by arch-rival Audi) to meet Group 4 homologation requirements. Lamborghini withdrew, the FIA changed its rules, but BMW built it anyway.
Arguably one of Giorgetto Giugiaro's finest designs, the M1 packed a 3.5-liter inline-six, driving 273 horsepower to the rear wheels through a five-speed manual. The Procar racing version turbocharged that output up to 850 hp and attracted the top drivers in a one-make F1 support race series.
Over the course of three years, the Bavarian automaker only built 456 examples of the M1, and for BMW enthusiasts, there's no vehicle more coveted. But don't take our word for it - let Petrolicious tell one noteworthy owner's tale in the video below.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.