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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW M4 Coupe laps 'Ring in 7:52, bests outgoing M3

Comparing Nürburgring Nordschleife lap times is a bit of a black art, especially when looking at times officially set by manufacturers matched against other sources. Driver skill and weather conditions play a huge roll in determining a quality time. Still, it appears BMW fans have reason to celebrate because the new M4 Coupe beat the previous-generation M3 by 13 seconds in a recent test by Germany's Sport Auto magazine.
Sport Auto conducts what it calls the Supertest, where it runs performance cars around the 'Ring and the short course at Hockenheim to create its own database of comparable times. The M4 with a dual-clutch transmission, ceramic brakes and Michelin Pilot Supersport tires managed a quality 7 minutes 52 second lap around the 12.8-mile course, compared to 8:05 from the last M3, according to BimmerPost. The new coupe also beat the magazine's posted times for the Audi RS5 Coupe, which did it in 7:59, and Mercedes-Benz C63 AMG with an 8:01, but couldn't quite match the 7:44 set by a 911 Carrera S. Still, BMW must be somewhat pleased with these results of its new 425-horsepower coupe because it posted the magazine's cover and an image of the time on its official M Facebook page.
While the M4 apparently stands up to contemporaries and predecessors, new generations of the AMG and RS models are reportedly on the horizon. In other words, more tests will come.

BMW X4 tunes up its crossover game in Germany

Except for the fancy wheels and the overly expressive fascias, the production version of the BMW X4 looks like it will carry over practically untouched from what we saw in the X4 Concept several months back. With the same fastback roofline as the concept, these spy shots show that the X4 is taking shape to be a baby version of the BMW X6.
Sharing the same platform as the X3, the lower and wider X4 will be positioned slightly more upmarket - as is the case with the X5 and X6. We hear that this could mean that the X4 will ditch the X3's base engine to give an even sportier feel right out of the gate, but word has it that an M version will being showing up down the road as well.
BMW has already revealed what it plans to show off at the Frankfurt Motor Show (i3, 4 Series Coupe, next-gen X5, refreshed 5 Series, X5 Concept eDrive plug-in hybrid and Concept Active Tourer Outdoor), so barring any surprised we definitely won't be seeing the X4 there. At this point, with as close to production as these images would have us believe, our best guess would be that we'll see the X4's official unveiling happen either at LA or Detroit.