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A look back on BMW, South Carolina and Southern manufacturing

It has been 20 years since BMW broke ground on its Spartanburg, SC manufacturing facility, and while the automaker doesn't have any plans to mark the moment, economists and industry analysts have taken a closer look at the facility's impact on South Carolina, the South and global manufacturing. As of November, the Spartanburg plant's 7,000 employees cranked out 25,000 vehicles per month, and BMW has poured some $6 billion into the state since the plant opened in 1993. While that figure nearly matches the state's proposed budget for next year, some say there have been drawbacks.
To begin with, South Carolina provided BMW with hundreds of millions of dollars worth of public money and tax breaks with little public oversight, setting a precedent that would repeat itself with other corporations. The Detroit News reports that a Pew Center evaluation found 26 states didn't have a sufficient system for evaluating tax incentive performance. But BMW opened the door for a Southern manufacturing renaissance, with automakers from Mercedes-Benz to Hyundai and Volkswagen opening plants in the Deep South.
While states have raced to offer ever sweeter tax and cash incentives for big manufacturers, officials say BMW is proof the system can pay dividends. You can read the full piece here.

BMW 4 Series Gran Coupe caught again

It's been a while since we've seen the upcoming BMW 4 Series Gran Coupe out testing, but we're sort of inclined to ask "Why?" yet again. After all, the 4 Series is what the new 3 Series-based coupes and convertibles will be called, so the idea of another four-door version just sort of seems redundant. In other words, just how different will a 4 Series Gran Coupe be from a 3 Series sedan, aside from perhaps a more rakish roofline or a four-passenger seating configuration? Probably not much, but BMW clearly thinks it can use the additional bodystyle to rake in some extra profits.
Anyway, back to these spy shots. No more of the 4GC's skin has been revealed since the last time we saw it, but we fully expect it to share a lot of its design DNA with the 3 Series sedan, not to mention the attractive 4 Series coupe concept that bowed at this year's Detroit Auto Show.
Powertrain options should carry over direct from the 3 Series line, so we expect to see 428i and 435i models on hand, packing turbocharged four- and six-cylinder engines, respectively. We're sure that BMW's xDrive all-wheel drive will be available, and who knows, we could even get a 428d version with the new 2.0-liter turbodiesel four that debuted in the 328d at the New York Auto Show last week, or even an M4 variant.

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.