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BMW unleases new M4 as MotoGP safety car

BMW has some considerable racing prowess to crow about, and draws on those credentials to create models like the new M4. But it's not about to rest on the laurels it's won at the end of innumerable races past and present. Mere months after the release of its latest performance coupe, BMW has already revealed a new M4 touring car for the DTM series, and has now unveiled its new M4 safety car for the MotoGP motorcycle championship.
Revealed on the BMW M Facebook page and set to debut at the front of the grid at the season opener in Qatar a couple weeks from now, the new M4 safety car is just the latest in a long string of official vehicles it has provided to the MotoGP series. Previous examples have included everything from the 1M Coupe to the M6 and the X6 M.
Like its predecessors, the M4 safety car features emergency lighting, special equipment and of course BMW's trademark white livery with red, navy and light blue stripes that, in this arrangement, give the new Williams Martini Racing livery a run for its money. Logos promote the BMW M Performance Parts you can buy to bring your own Bimmer up to spec, which on this car isn't likely have changed much from stock.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.