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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Next BMW X1 caught on flatbed

The X1 had been around for four years before it was added to BMW's US lineup, so it isn't all that surprising that a new version of the company's smallest Sport Activity Vehicle is already in the works. Captured in transit on the back of a flatbed truck, these spy shots give us our first look at the next-gen X1 - codenamed F48 - which is expected to debut around 2015.
While the camouflage does a good job of obscuring most of the styling elements, we definitely see evidence of the X1's new platform. Elements like the loss of the long nose and a noticeably shrunken dash-axle gap (just compare this spy shot picture to this one from our X1 review), are good indicators that the next X1 will move to the new front-wheel-drive platform BMW is using for the new Mini and 1 Series GT. Aside from this, the overall shape is very similar to the current design, but we're sure it will pull many cues from the updated range of BMW products.

Watch two championship-winning DTM cars from BMW go head-to-head

BMW recently had a little fun with two of the company's past DTM champions. Roberto Ravaglia and Bruno Spengler, winners of the 1989 and 2012 championships, respectively, both showed up at the world-famous Hockenheimring with their title-winning cars. The two swapped seats, with Ravaglia taking the helm of Spengler's BMW M3 DTM racer and Spengler sliding behind the wheel of Ravaglia's first-generation M3 racer in the classic BMW Bank livery, and headed for the track. Spengler got a 23 second head start in the first-gen M3 with Ravaglia chasing behind.
It didn't take long for the older hotshoe to sort out his new ride and close the gap. The short clip below follows the two as they make their way around the circuit, but the really interesting portion comes when the pair begin discussing what they like and don't like about each other's machines. You can check out the full video below for yourself.