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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Submit your questions for Autoblog Podcast #334 LIVE!

We're set to record Autoblog Podcast #334 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #334
2014 Mercedes Benz S Class

BMW 2 Series Active Tourer getting third row

In what enthusiasts will likely see as a continued attempt to dilute the BMW brand, the German manufacturer is testing a three-row variant of its already controversial 2 Series Active Tourer. Our trusty spy photographers captured images of the new, front-drive MPV testing on the roads of Europe.
The easiest way to ID this more passenger friendly 2er is its slightly longer length, which will allow it to accommodate seven people in total. As our spies point out, this should make the 2AT an attractive proposition for European taxi companies. Yep, BMW built a car that will be praised by taxi drivers. On top of the extra seats, the rear overhang appears larger as well, which should mean extra cargo space.
This, of course, is not the first time we've captured images of a new 2AT variant undergoing testing. Back in May, we spotted a hybrid-powered variant out for a drive.