Bmw 2002 on 2040-cars

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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

BMW offering Track Handling Package for 2 Series

After getting a chance to drive the BMW M235i earlier this year, we mentioned our regret at not being able to sample the lighter and less powerful 228i Coupe. We'd like to have seen how close the latter could get to the former, noting that "there's a lot of room for upgrades with the $11,000 retail difference." BMW is closing that performance gap slightly, announcing that a Track Handling Package will join the options sheet for the 2015 228i Coupe.
The group bolts on Variable Sport Steering, Adaptive M Suspension and M Sport Brakes behind new 18-inch lightweight wheels wearing Michelin Pilot Super Sport tires. There's no change to the 240-horsepower four-cylinder, but a coupe so equipped should be able to do plenty more with the horses it has thanks to a faster steering rack, sharper handling due to additional sensors and a ten-millimeter drop in ride height, and larger brakes and discs.
BMW has used the New York Auto Show as a venue to introduce the new Track Handling Package, and it will roll onto showroom floors in July and pricing will be announced sometime between now and then. Takers can get it with both the six-speed manual and eight-speed Sport Automatic, see it in the high-res image gallery above, and read about it in the press release below.

BMW confirms M4 DTM for next season

Fans of BMW performance had two events to keep an eye on this weekend: the reveal of the M4 Concept at Pebble Beach, and the efforts of the Bavarian automaker's DTM teams at the Nurburgring. What ties them together, however, is what BMW has in store for next year.
The German carmaker has confirmed that it's already working on a new M4 DTM to campaign in the highly-competitive touring car series starting next season. It didn't reveal any details, but we can expect the M4 to make the same jump to competition spec as the M3 did before it. And with some success, we might add: successive versions of the M3 have won 48 DTM races over the years, starting with the checkered flag which Harald Grohs claimed at Hockenheim in 1987 through to the same race which Augusto Farfus won earlier this year. After taking home the title for BMW in its first year back in DTM last season, Bruno Spengler also won at the Red Bull Ring in Austria two months ago, but the Bimmer teams seem to be having a bit of trouble defending its title against fresh assaults from Audi and Mercedes.
BMW undoubtedly hopes the new M4 DTM will help it turn another new leaf, and we're looking forward to seeing how it all shapes up. Read more in the press release below.