2009 2.0l Premium Sunroof Awd Quattro Turbocharged 4-wheel Disc Brakes on 2040-cars

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Audi to enter third R18 following Loic Duval's huge crash

When we saw the picture above yesterday, our first thought went to driver Loic Duval. After hearing that he, miraculously, walked away from the annihilated heap that had been the number one Audi R18 e-tron Quattro, our next thought went Audi's hopes in this year's 24 Hours of Le Mans. With the race kicking off on Saturday, we couldn't be sure if the team would run a two-car effort (that would put them on even footing with the two-car teams of Porsche and Toyota), attempt to rebuild the decimated racer or bring in a new tub and start from scratch.
Turns out, Audi opted for door number three, importing an all-new chassis to replace the destroyed R18. According to Audi, the team pulled an all-nighter to ready the new car in time for scrutineering and the second round of qualifying.
After a lot of hard work the rebuilt #Audi R18 e-tron quattro No. 1 is almost complete #R18 #LM24 @FIAWEC pic.twitter.com/xicPj0wScW

Audi reveals new A3 Cabriolet with Quattro, S3 versions to follow

With the Frankfurt International Auto Show coming home to roost this week, German automakers aren't about to miss out on the opportunity to roll out their latest. Audi may be making the biggest splash with the new Sport Quattro concept, but will also use the occasion to introduce its latest compact convertible.
We just brought you the first leaked images of the new Audi A3 Cabriolet the other day, but now Ingolstadt has revealed the full thing. Slotting in below the A5 Cabriolet and replacing the previous A3 Cabriolet as the entry-level convertible in the Audi lineup, the new cabrio joins the A3 family as the fourth bodystyle in the range.
Based more closely on the sedan than the hatchback, the new A3 Cabriolet is a bit bigger than its predecessor in every dimension but height. Rather than go the folding hardtop route, Audi has stuck with its tried-and-tested hydraulic fabric roof mechanism that can open or close in just 18 seconds. But for the first time, Audi is offering the A3 Cabriolet with Quattro all-wheel drive, and - get this - will offer an S3 convertible version as well, complete with 300 horsepower and a 5.4-second 0-62 time.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.