2007 Audi A4 Cabriolet Convertible 2-door 2.0l on 2040-cars

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Audi builds 5-millionth vehicle with Quattro

Quattro, the trademark name Audi has put on its all-wheel-drive system engineered for passenger vehicles, recently celebrated its five-millionth installation. The driveline has been offered in more than 140 different vehicles since its introduction more than three decades ago.
The all-wheel-drive technology made its world debut at the 1980 International Geneva Motor Show, beneath the floorpan of the Quattro Coupé, a low-volume two-door. It didn't take consumers long to embrace Audi's innovative approach. While most four-wheel-drive systems at that time utilized heavy transfer cases or second cardan shafts, Quattro was virtually tension-free, light, compact and efficient. Most importantly, enthusiasts found it was especially suitable for sports cars.
Today, the automaker offers Quattro on its full line of passenger vehicles and it is unquestionably successful (the technology enjoyed a 43 percent take rate in 2012). On models with transverse-mounted engines (A3 and TT), Audi uses an electronically controlled multi-plate clutch with hydraulic actuator. Under normal conditions, the clutch sends power almost exclusively to the front wheels (if wheel slippage occurs, up to 100 percent of the torque may be sent to the rear). Vehicles with transverse-mounted engines (A4, A5, Q5, etc...) use a self-locking center differential sending 40 percent of the engine torque to the front axle and 60 percent to the rear under normal conditions (it is able to send the majority of the power to the axle with better traction when needed). The highest-performing Quattro systems use torque vectoring to further improve cornering grip and speeds.

Upcoming Audi Q1 rumored to get high-performance SQ1 variant

The Audi Q1 isn't due for another two or three years, yet Auto Bild reports already that it will come in RS and SQ1 trims. According to the report, the RS Q1 will be powered by a 2.0-liter four-cylinder putting out 300 horsepower and 280 pound-feet of torque, putting it about 70 hp and 8 lb-ft beyond the next-most-powerful gasoline engine in the standard range.
Depending on how you like your gumption served, however, the first SQ1 - like its European SQ5 sibling - go the diesel route with a 2.0-liter TDI fitted with twin turbos for 231 hp and 368 pound-feet of torque. That's an improvement of 47 hp and 88 lb-ft over the most powerful diesel engine said to be offered on the regular Q1.
The report goes on to say that there should be g-tron (natural gas) and e-tron versions of the Q1, and buyers will get a deep toy chest of assistance packages to equip it with. Starting price in Europe is expected to be around 25,000 euros, which, if correct, would make it 4,000 euros less dear than the Q3 in Germany.

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.