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The Audi R8 e-tron is dead with less than 100 built

According to a report from Car and Driver, the Audi R8 e-tron is dead (again!) after fewer than 100 examples of the all-electric model were built. This is an anticlimactic end to what could be termed an e-saga, with enough twists and turns to make a Hollywood scriptwriter sit up and start pecking out a screenplay. But here's the important number to keep in mind: 100. That's the production number the R8 e-tron failed to reach. The final tally is less than that, an Audi rep told Car and Driver. And what few were built were sold furtively, and only in Europe, in a strange back-channel in which dealers referred potential buyers right to Audi HQ, says the report. All of these transactions happened without the benefit of an online configurator or any published materials, we understand. That doesn't sound like a recipe for wild success – and neither did the $1,000,000+ pricetag. And this is just the latest stumbling block for the R8 e-tron, which was cancelled the first time back in 2012 when it was still based on the sinister, classic shape of the first-generation R8. If you recall, there was some confusion about the limited run of those first-generation cars, which were initially tipped to be sold to the public. In a strange move, Audi walked that back and held onto the cars for "internal purposes." So it was, until 2015, when we saw the second-generation R8 e-tron in Geneva. Audi promised it'd go on sale in 2015 "upon customer request," which was some foreshadowing to the unusual dealership referral sales model we discussed above. Nonetheless, it seemed like it would be a supremely interesting electric sportscar, with 456 horsepower, 679 pound-feet of torque, a 0-62 mph time of 3.9 seconds, and a range of up to 280 miles. Alas, except for the fewer than 100 European owners who managed to take delivery before Audi yanked the cord, the R8 e-tron's emissionless charms will go unappreciated. We're hoping to get more specific confirmation from Audi about the nature of the cancellation and the exact number produced; until then, stay tuned. Related Video:

Audi Debuted Its TT RS At The Beijing Motor Show | Autoblog Minute

Audi revealed its 400 HP 2017 TT RS at the Beijing Motor Show this week. We got looks at both the coupe and convertible. The TT RS will have a 5-cylinder engine, Audi Quattro, and can reach 62 MPH in as little as 3.7 seconds. Beijing Motor Show Audi Autoblog Minute Videos Original Video

Audi diverting a third of R&D budget to electrification

Companies make promises all the time. We'll do X by Y. The new A will be our biggest seller in B. You know the drill. But it's when an automaker puts its money where its mouth is that we really stand up and take notice. That's precisely what Audi is doing as it attempts to convert 25 percent of its sales to electrified vehicles by 2025. Citing two sources with knowledge of Audi's plans, Reuters reports that around a third of the company's research-and-development budget will go to " electric cars, digital services, and autonomous driving." Of course, shifting that much money over to newer technologies means sacrifices elsewhere – Reuters' sources claim Audi will move money away from combustion engines and reduce country-specific powertrain variants, but the sources wouldn't get more specific. According to Reuters, Audi is 22nd in total sales of hybrids and EVs. That's eight spots behind Mercedes and ten spots behind BMW (not to mention hybrid-happy Lexus). Audi's only electric representatives in the US market are the A3 e-Tron and Q5 Hybrid and things aren't much better in Europe – the company needs to dump buckets of money into expanding its meager lineup to bring up the percentage of EVs it sells. Expect greater detail on Audi's electrification plans very soon – CEO Rupert Stadler will discuss the company's path forward on Wednesday at a closed-door meeting in Munich with over 2,000 managers. It's unlikely all those managers will be able to keep quiet. We'll be listening. Related Video: Featured Gallery Audi E-Tron Quattro Concept View 36 Photos News Source: ReutersImage Credit: Audi Green Audi Volkswagen Green Driving Electric Hybrid PHEV e-tron audi e-tron electrification