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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

2013 Audi RS Q3

The year 1994 was a really good year for German performance fans, because it was that year when Audi released its very first official RS model (for "RennSport," or racing sport), the RS2 Avant. Recently, I was invited to participate in a three-day leg of the Audi Land of Quattro Alpen Tour, a blatant flaunting over hill and dale of the company's current lineup of RS models. We hit Austria, Switzerland and Italy - the roads were epic and the weather held for this exquisite boondoggle.
Our chief focus on this tour, which included the RS6 Avant and RS7, was the newcomer RS Q3 small crossover that will absolutely never be coming to North America, but which starts deliveries in November of this year. This no-North America policy is because we still don't have enough customers who see the thrill or sense in a $52,000 all-wheel-drive baby sport utility that gets to 60 miles per hour from a stop in under five seconds. Meanwhile, in crazy, drunken Europe, orders for this ridiculous, wondrous set of wheels have, to quote Quattro head of technical development Stephan Reil, "far outstripped the limited production numbers of the business case." Those silly Europeans, don't they know that an RS Q3 makes no sense at all? Sheesh.

Tom Kristensen walks through a perfect lap of Le Mans in Forza 5

One of the best ways of learning a new track, aside from driving it, is to hear someone that's intimately familiar with it give you a good walkthrough. That's just what you'll get here, as the winningest driver in 24 Hours of Le Mans history, Tom Kristensen, walks you through the Circuit de la Sarthe's high-speed, 8.5-mile strip of pavement.
Kristensen is dubbed over scenes of drivers from a Forza Motorsport 5 contest lapping the track at the wheel of an Audi R18 E-Tron Quattro, adding a bit of visual sense to the Danish drivers description of the track.
With the 2014 24 Hours of Le Mans kicking off this weekend, this is just the sort of video you'll want to watch to get you in the mood. Take a look below, and then let us know what you think in Comments.