1997 Aston Martin Db7 Volante Convertible At No Reserve Red on 2040-cars

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Aston Martin considers manufacturing cars in America

Aston Martin is getting closer to determining where it will built its new assembly plant. An initial shortlist included 19 possible locations, and now the company has reportedly narrowed it down to just four – two in the UK, one in the Middle East, and one here in the United States. The decision, however, may be dictated as much by outside factors as it is by the automaker's own preferences. The new plant is earmarked to handle production of the forthcoming new DBX. If Aston decides to build the crossover based on Mercedes underpinnings, it could opt to locate its assembly plant in the Southern United States to be close to the Alabama plant where Benz builds the GLE- and GLS-Class models. If Aston elects to build the DBX on its own chassis, it could open up a number of other options. According to Reuters, that could include two potential sites in the United Kingdom and another in the Middle East. The British automaker was previously reported to be closely considering a former Royal Air Force base in Wales to build its plant with considerable government incentives. Jaguar's former Browns Lane plant in Coventry was also said to be in contention. But Reuters reports that an 80-acre plot just to the north of Coventry in the Sutton Coldfield area is also on the table. Few details are known as to the potential Middle Eastern site, however the company is part owned by several Gulf-region shareholders. Although the largest portion of 39 percent is held by Italian holding company Investindustrial and 5 percent by Daimler, much of the remaining 56 percent is held by Kuwaiti investment companies. We don't doubt, then, that the oil-rich Persian Gulf state is in contention as well.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.