2015 Alfa Romeo 4c on 2040-cars

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Audi rumored to buy Alfa Romeo, officials deny it

For more than two years, Volkswagen has been making public statements about its willingness to buy Alfa Romeo and quadruple the Italian brand's sales, and for just as long, Fiat CEO Sergio Marchionne has replied with some version of "Mr. Piëch, drop it." According to a report in Ward's Auto, all that jousting might be over: it claims that sources close to both Marchionne and Audi CEO Rupert Stadler admit that the two are in talks for Audi to buy not just Alfa Romeo, but a production plant in Italy. In fact, a final deal could possibly include partsmaker Magnetti Marelli.
Against that backdrop, a report by German news weekly Stern quotes a Fiat spokesmen as saying it doesn't comment on rumors and an Audi rep has said flatly that "There is no substance in the news." If a sale is being arranged, the timing would seem to point to how eager Fiat is to raise cash to complete its major initiatives. Even though Alfa Romeo continues to delay its return to the US, it just showed off the production version of the 4C at the Geneva Motor Show (shown above) and said that preferred Fiat dealerships here would get them. Then there's Alfa's recently concluded deal with Mazda to develop a roadster based on the next generation MX-5 Miata - a deal that would seem to help both the Italian and Japanese brands.
The monetary issues are troublesome, though. Fiat is taking a beating in the European market and its weak-kneed balance sheet is delaying gotta-have-it products like the Jeep Cherokee. Fiat has been talking to banks about getting money to buy the rest of Chrysler and those financial institutions have also raised issues about debt and cash reserves, and the nasty game of chess Fiat is playing with the United Auto Workers (and now the court system about the portion of Chrysler it doesn't own) could end up blowing another hole in Marchionne's plans. It is possible that this could finally have convinced Fiat to at least see how serious Audi's parent company, Volkswagen, is about buying Alfa Romeo. Or it could be just another rumor.

Alfa Romeo teases 6C supercar taillight

Alfa Romeo's latest reboot takes its next steps this year with the arrival of the refreshed Giulia and Stelvio to the U.S. market, and the debut of the new Tonale. The Italians primed the pump with an Instagram video celebrating 2022 and asking if we're ready for 2023. At the end of the vid, Alfa Romeo answers its own question with, "We Are." And as it's clear to see, the first "e" is a brand new font we've not seen Alfa use before. Everyone expects this is a taillight from the supercar that brand chief Jean-Philippe Imperato starting hinting about last year, intel coalescing around the name 6C. If that ends up being the name, the new supercar would complete the trilogy of 2007's 8C and 2015's 4C.           View this post on Instagram                       A post shared by Alfa Romeo (@alfaromeoofficial) If Evo can be believed, the 6C will borrow much of its tech spec from the Maserati MC20. Even more unexpected, Evo says Alfa Romeo will advertise the halo as a bridge between its internal combustion era and its electric era, so the supercar will be offered with ICE and EV powertrains. An electric MC20 is on the way, so the plan won't be a tough jump. The most unexpected bit is when Evo says the Alfa Romeo supercar will use Maserati's in-house Nettuno V6 designed for the MC20, whereas most believe Alfa plans to go with the 2.9-liter V6 used throughout its lineup and in other halos like the Giula GTA/Am. If Evo is correct, this is sounding like another 8C, that car based on the Maserati GranTurismo and using Maserati's Ferrari-based engine of the time.  It's a bit of a challenge to reconcile Evo's report with some aspects of what Imperato said in an interview with Autocar. The honcho told Autocar, "It’s 1969 [the Spider] since the last time Alfa Romeo was stamped on a chassis" and it would be "a cool thing" to see again under his watch. We don't envision that happening to the Dallara carbon fiber monocoque chassis designed for the MC20. Imperato also said the automaker's still fine tuning the business case and that "the positioning is ongoing." If Alfa Romeo were nabbing the $260,000 MC20 practically wholesale, the only positions are super spendy supercar and wildly spendy supercar. Lastly, the all-electric MC20 Folgore isn't expected until 2024, the Alfa supercar at the end of 2023.

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.