2015 Alfa Romeo 4c on 2040-cars

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Alfa Romeo Quadrifoglio trims leaving North America this summer

Larry Dominique, Alfa Romeo senior vice president and head of North America, used a LinkedIn post to set the countdown clock on the brand's Quadrifolgio models here. He wrote, "The opportunity to order a 2024 Giulia Quadrifoglio or Stelvio Quadrifoglio will close to North America at the end of April 2024. The last internal only combustion powered Quadrifoglio models for U.S. and Canada will exit the Cassino plant in June 2024." That gives shoppers about 10 weeks to place an order for the hottest versions of Alfa Romeo's sedan and midsize SUV, and until late summer to find a fresh example on a dealer lot. It's possible the internal-combustion-only Quadrifoglio is dying in the U.S. on its 101st birthday, Italian racing driver Ugo Sivocci having had the four-leaf clover painted on his car for the 1923 Targa Florio. Today, the clover represents models powered by Alfa's twin-turbocharged 2.9-liter V6, an engine said to be inspired by Ferrari's twin-turbo 3.9-liter V6. The six-cylinder makes 505 horsepower and 443 pound-feet of torque in typical form, the limited-edition Quadrifoglio Anniversario models produced last year making 520 horsepower and picking up the mechanical limited-slip differential derived from the sold-out, 540-horsepower Giulia GTA. This is just another step in the automaker's transfer to an all-electric lineup, all of the brand's launches from 2027 and thereafter meant to be electric. This isn't the end of the Quadrifoglio, Dominique himself writing in that post, "I look forward to presenting the next chapter in the four-leaf clover’s journey." Successive iterations will get some sort of electric assistance at the least, and perhaps turn into the 1,000-hp battery-electric 2026 Giulia Quadrifoglio that CEO Jean-Philippe Imparato hinted at last year, with an 800-horsepower Veloce trim below and a 350-hp base trim. Or, with PHEVs coming into fashion as a more affordable middle ground to the fully electric promised land, it might be time to take a little more inspiration from Ferrari — now a separate company — and poke around the underside of the SF90 Stradale. Alfa noises and pure electric driving on demand? Si, certamento.          

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

US-spec Alfa Romeo 4C Spider caught naked at a photo shoot

The Alfa Romeo 4C Spider is getting ready for its reveal and market roll-out, which means it's time to put together broadcast materials, and that means the open-roof coupe has to venture outside. Someone caught a few photos of a yellow example during one such jaunt in Andalusia, Spain during photo and television work, and based on this glimpse we'll happily welcome it to our shores. Yes, we felt the same way when we saw the concept introduced at the Geneva Motor Show earlier this year, and except for two small changes, it's the same car. This production version has an air inlet on the driver's side just ahead of the rear wheel said to improve cooling for the dual-clutch transmission, and the centrally mounted exhaust pipes on the concept have moved to the corners. It also wears the concept's wheels and the conventional headlights, instead of the arachnid units best suited for getting the attention of mating wolf spiders. We shouldn't have too much longer to wait for information on the car's weight gain and performance, as well as its roof panel operation. Until then, head over to www.autoblog.it and Carscoops for a few more on-location shots.