Have To Drive It To Apreciate. Jensen Sound System Lots Of Extras on 2040-cars

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2015 Acura TLX configurator ready to spec your 'red carpet athlete'

When Acura launched the new TLX sedan as a prototype at the 2014 Detroit Auto Show it promised that the car would be a "red carpet athlete." Presumably that meant it would mix photogenic looks with an engaging drive. Now, it's your chance to dress up the vehicle for the festivities with its new configurator that's just hitting the Web.
Prices start at $30,995* for the basic 2.4-liter four-cylinder with 206 horsepower and an eight-speed dual-clutch automatic or $35,220 for the least expensive 3.5-liter V6 with 290 hp with a nine-speed auto, but the bill goes all the way up to $44,700 for a V6 with all-wheel drive and the Advance Package (*plus a $895 destination and handling charge for them). Only the six-cylinder can be optioned with all-wheel drive, but all front-wheel-drive models get Acura's slick P-AWS system that steers the rear wheels.
Outside of the available Technology and Advance packages, the options are kept pretty slim. The range of colors is fairly subdued too with shades of black, white and silver, plus dark blue, dark red and a deep brown called Black Copper Pearl. Upholstery options are limited to a few choices for each exterior color.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Acura TL bursts into flames moments before being traded in at Ontario dealership [UPDATE]

Watching your car burst into flames before your eyes is never good news, and it's even worse when you're mere moments away from trading it in at the local dealership. This Car-B-Q blaze apparently erupted at Acura 2000, a dealer in Brampton, Ontario. As the video tells us, the unlucky customer saw his 2004-2008 Acura TL trade-in suddenly catch fire and go up in resale-value-killing smoke.
According to the hyped-up cameraman (who evidently works next door at Northwest Lexus) and his eccentric play-by-play commentary, this Acura owner is about to be left without a ride home and might want to consider switching to a Lexus instead.
Scroll down to watch video of the drama unfolding as fire fighters put out the mysterious blaze before anyone - except the car - was harmed.