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LoveFab headed back to Pikes Peak with NSX-based heathen [w/video]

LoveFab had a rough run at Pikes Peak 2012. During qualifying on Day Two, owner and professional driver Cody Loveland launched his car off of the course at nearly 60 miles per hour. Never ones to be dismayed by a few bruised ribs and some busted body panels, LoveFab is headed back to the hill climb for 2013, and this year, it's bringing Garrett along as a title sponsor.
Loveland's chariot of choice is officially dubbed "Turbo by Garrett/LoveFab Pikes Peak Enviate" and is loosely based on an Acura NSX. All of the stock Japanese components have been swapped for LoveFab-built pieces with the exception of the subframes and suspension.
With a dry-sump LS1 V8, chromoly-tube chassis and a full carbon fiber body, the car is about as wild as they come. With around 800 pound-feet of torque on hand and a curb weight of under 2,000 pounds, the machine should give the mountain a run for its money. The team is expected to begin testing Enviate beginning May 1. You can check out a quick interview with Loveland in the video below along with the full press release.

Watch an Acura NSX prototype lap the track at Mid-Ohio

As promised, Acura trotted its NSX prototype out to the mass of waiting fans ahead of today's Honda Indy 200 IndyCar race at Mid-Ohio. The hybrid supercar took to the track for a fast lap, and Acura was kind enough to attach a score of cameras to the car in order to share the event with the rest of the world.
The blue-wrapped NSX looks pretty darn good on a race track, if we do say so ourselves, and its V6 engine, coupled with its three electric motors and lithium-ion battery pack, sounds awfully sweet at full song. The automaker is promising to release its new NSX in 2015, which is still quite a ways away, so we don't expect this exhibition lap to be the last time we see a prototype in action ahead of a production debut.
Want to see the video? Of course you do. Scroll down to see the NSX take to the track like a fish takes to water.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.