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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2014 Acura MDX Prototype is exactly what we expected

Yep, it's the new MDX. And despite being totally redone, it looks exactly like we expected. That is, it's an up-sized version of the RDX crossover with fancy LED lights stolen from the RLX sedan. And while that might not sound too exciting, we have to say, it is handsome - certainly a more cohesive, refined design than the angular, beak-tastic model that's currently on sale.
Acura is calling this 2014 MDX a prototype, but that's only because it isn't 100-percent finished. Everything you see here will likely carry over to production, maybe with a couple small tweaks. Under the hood is the same 3.5-liter V6 that we know and love from the Honda group, and while we don't have power figures just yet, Acura says it will deliver more torque while improving efficiency. In redesigning the MDX, the Japanese automaker has managed to lighten and stiffen the chassis, improving driving dynamics. More interestingly, for the first time Acura will offer a front-wheel-drive version of the MDX, but don't worry, the automaker's SH-AWD all-wheel drive will be available.
Inside, the usual smattering of tech goodies will be on hand, including the next-generation AcuraLink system, satellite radio, tons of comfort amenities and every single alphabetic safety device known to man (okay, maybe not all of them).

Acura built just 91 examples of the ILX last month, here's why

The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports that just 91 of the Civic-based Acura sedans were manufactured last month - after a string of production months in double-digits - it would be easy to press the button for the alarm bells.
But that would be hasty, because it is actually the 2013 Honda Civic that is crimping the production pipeline of the ILX. The vastly higher sales numbers of the Honda meant that all three North American plants that produce it needed to crank up output to satisfy dealer inventory needs, including the Greenburg, Indiana plant that makes both the Civic and the ILX. As the classic guns-vs-butter Economy 101 lesson taught us - in which making more of one necessarily means making less of the other - well, the Civic is the gun.
Honda prepared for this eventuality by cranking out the Acuras while it got ready for Civic production. The ILX has held steady at about 500 units shy of company projections every month, and the current inventory represents about 90 days worth of sales. That makes Greenburg's ostensibly low numbers in line with the realities of the ILX, and the situation probably won't change much as Acura gets ready for the improved 2014 ILX.