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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Volvo EX30 Deep Dive: Designing a budget SUV

We just spent a couple days with, in and around Volvo’s latest all-new electric vehicle, the EX30, at the companyÂ’s headquarters in Gothenburg, Sweden, and we came away impressed. We went in with questions, and came out with answers, or so we think, though some of them will remain until we drive it in November. A number of automakers are promising truly affordable EVs, ones that not only undercut the current, $4,600 price differential between new battery-powered cars and their internal combustion powered siblings, but ones that are significantly lower than the general average new car transaction price, which is currently nearly $50,000. Mass market EVs like this are important, if we are to make a real environmental impact with our switch to battery power, as there is little that is green about the resource-hoarding production and utilization of niche, six-figure, five-ton electric pickups and SUVs. Volvo aims to be first to market with such a car, with the compact EX30, which it plans to sell starting at $35,000. This is a new category offering for the brand, one that slots in well below the current XC40 Recharge EV in terms of price and size. For contrast, that car starts at around $50,000, and is 8 inches longer, 4 inches higher and nearly 3 inches wider. Volvo EX30 View 22 Photos This seems like a strange move for a company whose mission, since being purchased by the Chinese manufacturing company Geely, has been to move upscale into the same consideration set as the luxury German brands. But, as is often the case, Volvo is taking its own path. “This is indeed a lower segment for us,” says Joakim Hermansson, the vehicle product lead for EX30, as he walks us around the car, inside and out, and allows us to sample the sharp accelerative abilities of the range-topping, 442 hp, dual-motor, all-wheel-drive model (0-60 in 3.4 seconds.) “But itÂ’s still premium for Volvo, providing hallmark features of safety, sustainability and personalization, as well as performance.” He's not wrong about any of these. This EX30 comes standard with VolvoÂ’s extra-strength safety cage as well as lane-keeping, adaptive cruise control and blind spot monitoring. Perhaps most notably, it has an all-new interior design that capitalizes on the efforts the brand has been making toward its internal goal of being fully circular in its sustainability efforts by 2040.

Cyan Racing shows slightly tamer resto-modded Volvo P1800 GT

Cyan Racing, which was known as Polestar until Volvo purchased the rights to the name in 2015, has unveiled an evolution of its resto-modded P1800 that puts a bigger emphasis on comfort. Called GT, the coupe remains as attractive as its more track-focused sibling. If you need a refresher course, Cyan Racing branched out into street-legal cars when it unveiled a P1800 with classic good looks and modern performance in 2020. That was arguably the worst year to launch anything, let alone an expensive reboot of a relatively obscure classic, but Cyan was on to something: it didn't take long for the brand to receive its first orders.  Viewed from the outside, the GT looks a lot like Cyan's original P1800. It features two-piece bumpers, a front splitter, wheel arch flares and a racing-style fuel filler cap that pokes through the trunk lid. It's inside that you'll find some of the bigger changes: Cyan fitted more comfort-oriented front seats and installed a different roll cage, for example. The brand also notes that it installed more sound-deadening material. Power still comes from a turbocharged, 2.0-liter four-cylinder engine, though it has been tuned with a focus on drivability rather than on flat-out performance. How much power varies from car to car. The output of Cyan's previous P1800-based builds ranges from 350 to 420 horsepower. The turbo-four spins the rear wheels via a five-speed manual transmission, and the coupe weighs less than 2,200 pounds thanks in part to a carbon fiber body. The adjustable suspension system is specific to the GT and softer than the track-bound model's, too. Cyan notes that production of the P1800 GT will be limited, though it doesn't have a specific number of units in mind. Every build starts with a donor P1800, and production takes place in Gothenburg, Sweden. The process requires between 12 and 15 months of work per car. As for pricing, it depends on how the car is configured. Cyan told Autoblog that the average price of the cars built so far hovers around $600,000. That's a lot, but customers keep coming: Cyan notes the second car from the production run has already been shipped to the United States. Featured Gallery Cyan Racing's Volvo P1800 GT, official images View 9 Photos Aftermarket Design/Style Volvo Coupe Luxury Performance Classics