2018 Volvo Xc90 T5 on 2040-cars

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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Heico jacks up Volvo V40 Cross Country to create XC40

Because life isn't fair, we don't get the stylish wagon known as the Volvo V40 in the United States. That means we don't get its soft-roading cousin, the V40 Cross Country. So, naturally, if Volvo tuner Heico Sportiv ever produces this ruggedized, XC-styled V40 Cross Country, it most certainly wouldn't cross the pond, either.
That makes us sad, because despite holding a tiny bit of contempt for small luxury crossovers, this is a very, very cool looking vehicle. It's just a render right now, but Heico Sportiv is looking to offer the kit to V40 Cross Country owners who want a smaller version of the Volvo XC60.
Converting a V40 CC into an XC40 would start with some suspension tweaks. The ride height would be raised by just over an inch, in order to improve the looks of the soft-roader and deliver a more CUV-like ingress and egress. New shocks would also be fitted, as well. Wheel-arch extensions were also added to complete the look.

Junkyard Gem: 1965 Volvo Amazon Wagon with a heartfelt goodbye

Volvo did reasonably well selling the homely PV444/544 in the United States beginning in the middle 1950s, and its better-looking successor first appeared on our shores as a 1960 model. That was the Amazon, which was available here through 1968. Today's Junkyard Gem is one of those cars, found in a Northern California self-service yard recently. The Amazon name wasn't used on these cars in North America (they were given 122S badging here), but everybody uses the home-market name for these cars by this time. The engine is Volvo's reliable 1.8-liter pushrod straight-four, rated at 115 horsepower and 112 pound-feet. The transmission is a four-speed manual. I've found quite a few discarded Amazons during my junkyard travels, as these are rugged cars that have long inspired powerful affection from their owners. This one was so beloved that its final owner penned a farewell note to its flank before sending it on its final tow-truck ride to Pick-n-Pull. The car saved at least two lives, though it would have been nice to get more details here. The car that did it all! It was in rough shape by the time of its retirement, with the top-down rust you see on California cars that live near the Pacific and its salt spray. Junkyard shoppers had purchased most of the interior and trim components by the time I arrived. The replacement for the Amazon was the 140, which arrived in the United States as a 1968 model and later evolved into the 200 Series. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Turns you into a Swedish rally driver! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Volvos are built so well that they last an average of 11 years in Sweden. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The best Amazon commercials are in Swedish, of course.