2010 Red I6 R-design! on 2040-cars

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Heico jacks up Volvo V40 Cross Country to create XC40

Because life isn't fair, we don't get the stylish wagon known as the Volvo V40 in the United States. That means we don't get its soft-roading cousin, the V40 Cross Country. So, naturally, if Volvo tuner Heico Sportiv ever produces this ruggedized, XC-styled V40 Cross Country, it most certainly wouldn't cross the pond, either.
That makes us sad, because despite holding a tiny bit of contempt for small luxury crossovers, this is a very, very cool looking vehicle. It's just a render right now, but Heico Sportiv is looking to offer the kit to V40 Cross Country owners who want a smaller version of the Volvo XC60.
Converting a V40 CC into an XC40 would start with some suspension tweaks. The ride height would be raised by just over an inch, in order to improve the looks of the soft-roader and deliver a more CUV-like ingress and egress. New shocks would also be fitted, as well. Wheel-arch extensions were also added to complete the look.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Leno drives Volvo P1800 from Roger Moore's The Saint

Outside of a few notable exceptions, Volvo usually isn't associated with making beautifully curvaceous vehicles. But in the 1960s and early '70s the company proved with the P1800 that its cars didn't only have to be safe but staid family transportation. Underneath that shapely styling were a lot of components from the brand's parts bin, but that didn't bother Roger Moore when he drove one of these in the TV series The Saint. Actually, the future James Bond actor didn't just get behind of one of these; he owned this exact 1967 P1800 S. It's this week's highlight on Jay Leno's Garage.
Moore was the car's original owner, but it also appeared in studio scenes of The Saint. Despite its famous provenance, when owner Bill Krzastek bought the P1800 in England, it was in pretty rough shape. The Volvo underwent a nine-month restoration to get it back into shape, which included some new body panels and wheels. Krzastek claims that much of the interior is original, though.
Krzastek comes off has a little bit nerdy, but you have to give him credit. He absolutely loves his Volvo and knows something about practically every detail of his car's history. Krzastek even refinanced his house to fund the purchase and restoration of the P1800. Although, with the right maintenance these old Swedes have been known to go millions of miles. Enjoy this look at one that was a star of the screen in the '60s.