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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Junkyard Gem: 1984 Volvo 242 DL

Volvo had tremendous success with the iconic 200 Series cars, selling them in North America from the 1975 model year all the way through 1993 (and if you count the Volvo 140, which was the same car from the A pillars rearward, the 240's history goes back to the middle 1960s). Nearly everybody who bought 240s on our continent did so in order to be safe and/or practical, which meant that the two-door version never sold anywhere near as well as its four-door and wagon brethren. Here's one of those rare 240 coupes (technically speaking, a two-door sedan), found in a San Jose car graveyard last winter. If you're going to be a stickler about the designation of this car as a two-door sedan and not as a coupe, you'll also want to call it by the name Volvo used when it was in the showroom: the 1984 Volvo DL. However, everybody in the Volvo world now prefers the original naming system that Volvo used for the 200s back home in Sweden, where you had 2 followed by a numeral indicating the number of engine cylinders and a numeral indicating the number of doors, with the trim-level code after that. So, what we have for today's Junkyard Gem is a Volvo 242 DL, i.e., the cheapest new 240 Americans could buy in 1984. You could get a turbocharged engine from the factory in the 1984 242, but this car has the ordinary naturally-aspirated 2.3-liter straight-four, rated at 111 horsepower. It also has the four-speed manual transmission with overdrive controlled by the button in the middle of the shift knob. Nearly 230,000 miles on the clock, which is decent for any 1980s car but not spectacular by Volvo 240 standards. Many Volvo enthusiasts prefer the smooth lines of the coupe to the stodgier sedans and wagons, and this one shows signs of ownership by someone who wasn't just about listening to NPR while driving safely to the natural-foods store. Sure enough, it has aftermarket springs and a non-factory rear sway bar. I wish I'd found these parts back in 2007, when I was helping to build a V8-swapped Volvo 244 road racer. The presence of the keys in a junkyard car, however, usually indicates that it was voluntarily let go by its final owner. Perhaps it was a dealership trade-in that proved to be impossible to sell due to a combination of three pedals, high miles, and lack of truck-shaped body. The interior looks like it might have been tolerable before it reached this place.

12 new cars that will never go out of style

Some cars never go out of style. It’s rare, but it happens. They get old. They get depreciated. But they never stop looking cool.  Some might call them modern or instant classics. Within a few years theyÂ’re no longer the latest and greatest, no longer the flavor of the month, but they remain special. Eternally special. Timeless.  These cars arenÂ’t necessarily going to be worth a fortune someday. However, some may not depreciate as rapidly or as far as other models. But thatÂ’s not what weÂ’re talking about here. These are the cars that enthusiasts will always find desirable from the curbside. TheyÂ’re the cars you end up shopping on eBay late at night 10 years later because you canÂ’t get them out of your head. TheyÂ’re the cars that will forever excite you when you spot a clean one in traffic or in a parking lot.  There are plenty of recent examples over the past couple of decades that could count as instant design classics. But then we got to thinking, what 2021 models will be forever cool to stare at? Which new cars and trucks on sale today will we be shopping on eBay late at night in the 2030s? We kept supercars and other ultra-expensive cars off the list to keep things within the realm of attainability, and ended up with 12 total cars. Lexus LC WeÂ’re not applying a numerical ranking to any of the cars on this list, but if we were, the Lexus LC would be No. 1. There isnÂ’t another car design out there that can stir our emotions the way an LC can when itÂ’s just standing still. This car is a concept design come true in the most beautiful of ways, and itÂ’s a shoo-in winner for Concours events decades into the future. All of this heaping praise, and we havenÂ’t even gotten to the LC 500Â’s intoxicating 5.0-liter V8. It doesnÂ’t win drag races. It wonÂ’t be the fastest around the track against any similarly-priced competition. But none of that matters. ItÂ’s quite possibly the best car you can buy new, and that says it all when it comes to the LC. Chevrolet Corvette It might not be the stunner that the Lexus LC is, but the new C8 Corvette is and will always be a special vehicle. ItÂ’s the first mid-engine Corvette, which instantly cements it into an automotive hall of fame section of sorts. All of the performance stats and specs are there to back up its supercar-like looks, and it remains the best performance bargain on sale today.