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Volvo EX30 Deep Dive: Designing a budget SUV

We just spent a couple days with, in and around Volvo’s latest all-new electric vehicle, the EX30, at the companyÂ’s headquarters in Gothenburg, Sweden, and we came away impressed. We went in with questions, and came out with answers, or so we think, though some of them will remain until we drive it in November. A number of automakers are promising truly affordable EVs, ones that not only undercut the current, $4,600 price differential between new battery-powered cars and their internal combustion powered siblings, but ones that are significantly lower than the general average new car transaction price, which is currently nearly $50,000. Mass market EVs like this are important, if we are to make a real environmental impact with our switch to battery power, as there is little that is green about the resource-hoarding production and utilization of niche, six-figure, five-ton electric pickups and SUVs. Volvo aims to be first to market with such a car, with the compact EX30, which it plans to sell starting at $35,000. This is a new category offering for the brand, one that slots in well below the current XC40 Recharge EV in terms of price and size. For contrast, that car starts at around $50,000, and is 8 inches longer, 4 inches higher and nearly 3 inches wider. Volvo EX30 View 22 Photos This seems like a strange move for a company whose mission, since being purchased by the Chinese manufacturing company Geely, has been to move upscale into the same consideration set as the luxury German brands. But, as is often the case, Volvo is taking its own path. “This is indeed a lower segment for us,” says Joakim Hermansson, the vehicle product lead for EX30, as he walks us around the car, inside and out, and allows us to sample the sharp accelerative abilities of the range-topping, 442 hp, dual-motor, all-wheel-drive model (0-60 in 3.4 seconds.) “But itÂ’s still premium for Volvo, providing hallmark features of safety, sustainability and personalization, as well as performance.” He's not wrong about any of these. This EX30 comes standard with VolvoÂ’s extra-strength safety cage as well as lane-keeping, adaptive cruise control and blind spot monitoring. Perhaps most notably, it has an all-new interior design that capitalizes on the efforts the brand has been making toward its internal goal of being fully circular in its sustainability efforts by 2040.

Volvo is preparing to abandon its alphanumerical naming system

Volvo's alphanumerical naming system is familiar, straight-forward, but tilted towards the unimaginative side of the scale. The firm will start from scratch in the coming years, and it plans to give its future models an actual name. "If you look at cars today, they all have XC, T8, AWD, double-overhead-cam — their full specifications on the rear of many cars. Now, we're talking about a new architecture, one that's born electric and all electric. I think it's good and clear to mark that this is a new beginning. That's why we're not going to have numbers and letters, an engineering type of name. We're going to give cars a name as you give a newborn child. We have a very interesting and creative discussion going on about this now," company boss Hakan Samuelsson told Auto Express. He stopped short of providing more details about where Volvo plans to take its naming system. Historically, the company has almost always used numbers, letters or a combination of the two. The first car it released was the OV 4, which stood for oppen vagn 4 cylindrar ("open car, four cylinders" in Swedish). Volvo gained a foothold in the United States thanks to the PV544, among other models. Some of its greatest hits include the P1800, 240 (and its six-cylinder-powered variant, the 260), the Bertone-designed 780, and the 850. Notable exceptions to this decades-old rule include the Amazon (also known as the 120 series) and the Duett (called PV445 in some markets). Regardless of Volvo's next approach to naming cars, the change will be a big one. It sounds like the next-generation XC90 will inaugurate this new naming system. It's expected to make its debut before the end of 2022 with a suite of surprisingly advanced semi-automated driving technology under its sheet metal. Next, the Swedish company will turn its attention to the other side of the crossover scale. It will reportedly launch an entry-level soft-roader positioned below the XC40 and developed to lure younger buyers into showrooms. We previously thought it would wear the XC20 nameplate, though that's seemingly no longer the case. Regardless, the crossover will offer an electric drivetrain and it will "very likely" be made in China, according to Samuelsson, to keep costs in check. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Volvo C40 Recharge charging

Volvo working to allow groceries delivered to your car, even when you aren't there

Volvo cites research showing that 60 percent of online shoppers had problems with their deliveries in 2013, and that missed first deliveries cost the industry roughly one billion euros ($1.37B US) in re-delivery costs, as impetus for its "Roam Delivery Service" that delivers packages to your car. The service uses Volvo On Call and Sensus Connect car-connectivity and telematics apps already installed in vehicles, and a digital key with a timed window of operation.
The car owner is notified if delivery to or pickup from the car would be the best option, which they then have the option to approve or decline. If approved, the position of the vehicle is sent to the delivery driver, as well as a digital key that can open the car. Once the delivery has been made, the owner is notified and the digital key is erased, leaving only a time stamp to record when the car was opened and then locked.
The technology will be shown to the public at the Mobile World Congress later this month. There's a video and a press release below with more on the details.