2005 Volvo on 2040-cars

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Junkyard Gem: 1984 Volvo 242 DL

Volvo had tremendous success with the iconic 200 Series cars, selling them in North America from the 1975 model year all the way through 1993 (and if you count the Volvo 140, which was the same car from the A pillars rearward, the 240's history goes back to the middle 1960s). Nearly everybody who bought 240s on our continent did so in order to be safe and/or practical, which meant that the two-door version never sold anywhere near as well as its four-door and wagon brethren. Here's one of those rare 240 coupes (technically speaking, a two-door sedan), found in a San Jose car graveyard last winter. If you're going to be a stickler about the designation of this car as a two-door sedan and not as a coupe, you'll also want to call it by the name Volvo used when it was in the showroom: the 1984 Volvo DL. However, everybody in the Volvo world now prefers the original naming system that Volvo used for the 200s back home in Sweden, where you had 2 followed by a numeral indicating the number of engine cylinders and a numeral indicating the number of doors, with the trim-level code after that. So, what we have for today's Junkyard Gem is a Volvo 242 DL, i.e., the cheapest new 240 Americans could buy in 1984. You could get a turbocharged engine from the factory in the 1984 242, but this car has the ordinary naturally-aspirated 2.3-liter straight-four, rated at 111 horsepower. It also has the four-speed manual transmission with overdrive controlled by the button in the middle of the shift knob. Nearly 230,000 miles on the clock, which is decent for any 1980s car but not spectacular by Volvo 240 standards. Many Volvo enthusiasts prefer the smooth lines of the coupe to the stodgier sedans and wagons, and this one shows signs of ownership by someone who wasn't just about listening to NPR while driving safely to the natural-foods store. Sure enough, it has aftermarket springs and a non-factory rear sway bar. I wish I'd found these parts back in 2007, when I was helping to build a V8-swapped Volvo 244 road racer. The presence of the keys in a junkyard car, however, usually indicates that it was voluntarily let go by its final owner. Perhaps it was a dealership trade-in that proved to be impossible to sell due to a combination of three pedals, high miles, and lack of truck-shaped body. The interior looks like it might have been tolerable before it reached this place.

Volvo P1800 restomod by Cyan Racing is coming to the U.S.

Cyan's Racing's heavily modded Volvo P1800 will soon be making its North American debut, and it'll be available to purchase in America. Based on the sleek 1961-72 coupe that just might be the sexiest car Volvo ever made, it's been transformed by the wizards at the race engineering firm previously known as Polestar into a 420-horse tire-shredder. We've waxed on about the Cyan P1800 before, admiring its lighter-than-a-Miata curb weight thanks to carbon fiber body panels, while marveling at its beautifully minimalist turbo 2.0-liter Volvo four. The driving experience is meant to be truly analog, from the manual gearbox to the lack of ABS and traction control. The entire suspension was redesigned and even its profile isn't quite identical to the original P1800 — the greenhouse, for example, has been repositioned. Best of all, its metamorphosis from antique to hot rod was performed not by some fly-by-night operation, but by an actual race shop, the one that turned the Volvo 850 into a Super Touring race car. The Polestar firm was so successful, Volvo actually bought them out, subsequently turning the brand into its performance EV subsidiary. Cyan Racing says the only things that remain from the original P1800 is the steel frame, hood release, handbrake, and windshield wipers. Everything else, including the glass, was manufactured uniquely for this car.  A year ago, Cyan said that the entry price for this unique combination of classic design and race-inspired performance was $500,000. When it becomes available stateside, however, the starting price will be, according to Cyan, "around $700,000". With that eye-watering price, customers get to personalize each P1800 to their liking. Cyan says the car was engineered so that it could be "tailored into anything from a lightweight, high-performance cafe racer to a grand tourer." The Cyan Volvo P1800 will make its North American debut at The Quail during Monterey Car Week.

Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.