2004 Volvo Xc90 on 2040-cars

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New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.

Volvo demos autonomous self-parking car concept

A number of companies are developing autonomous vehicle technology - Google and Audi come to mind - but Volvo is applying its work in the area to a particular usage case: parking. The Swedish automaker has the technology up and running in a concept vehicle, which it says can be dropped off at the curb by its owner and left to its own devices to enter and navigate a car park, then find and park in an available parking spot. Volvo says the process can even be reversed when the owner is ready to go, with the car leaving the car park on its own to meet its key-holder again at the curb.
The vehicle first interacts with Vehicle 2 Infrastructure technology, which places transmitters in the road itself to inform the car (and driver) if the self-parking service is available. The driver then hops out, activates the Self Parking function on his or her smartphone and then leaves the car to do its work. The car uses sensors, all seemingly hidden from view (an advancement of its own in this field), to autonomously navigate the car park, which includes interacting and adjusting to other cars, people and objects.
The technology used here builds off of Volvo's other work in autonomous vehicle research, namely the Safe Road Trains for the Environment (SARTRE) project in which the company managed to create a train of four cars autonomously following a lead truck at speeds up 56 miles per hour. Volvo says the first application of its autonomous research in a production vehicle will happen at the end of 2014 with some level of autonomous steering available in the next-generation XC90. See the system in action by watching the video below.

Google's new HD Maps to launch with Volvo EX90 and Polestar 3

Volvo and sister company Polestar will be partners in launching Google's new HD Maps service -- an integrated solution designed specifically for automotive applications that pulls realtime data to improve vehicle navigation. The new tech will launch in Volvo's all-electric EX90 and the Polestar 3. HD Maps will integrate sensor data with real-time traffic information to better enhance route planning and will talk to the onboard Pilot Assist semi-autonomous suite to provide highly accurate information about the vehicle and its surroundings. Volvo says the new suite will be available on models equipped with its Pilot Assist system. "The addition of Google HD Maps in our future car lineup marks an expansion of our strategic collaboration with Google, reflecting our commitment to work with technology leaders," says COO and Deputy CEO Javier Varela. "Implementing Google HD Maps in our upcoming cars will help us offer our drivers a more enjoyable driving experience and in future contribute to the introduction of safe autonomous driving." "Building on our long history of mapping the world, Google’s new HD map is designed specifically for automakers and provides comprehensive lane-level and localization data that is crucial to powering the next generation of assisted and autonomous driving systems," says Jorgen Behrens, VP and general manager of Geo Automotive, Google. "WeÂ’re excited to continue partnering with leading automakers like Volvo Cars to improve the safety and comfort of drivers everywhere." Volvo's existing relationship with Google brought us the Android Automotive operating system (not to be confused with Android Auto, the app) currently rolling out across the brand's lineup. In fact, the two companies announced that the latest over-the-air update the company will deploy includes Google Assistant updates. It is expected to reach 350,000 customers worldwide.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.