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Auto blog
2nd annual Automobile Advertising of the Year Awards revealed
Tue, Jan 13 2015There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.
2025 Volvo EX90 now $3,300 more expensive thanks to materials costs
Sun, Aug 11 2024Without any fanfare, and with sharp surprise to some dealerships and reservation holders, Automotive News reports Volvo upped the price on all EX90 trims by $3,300. The automaker told the outlet that it raised prices on May 1, a month before the EX90 entered production after almost a year of delays. Volvo said it told its dealer body and reservation holders about the increase on June 26, the same day it informed reservation holders that the electric SUV would miss certain features on delivery and be programmed with workarounds for some unsolved issues like battery drainage when parked. The omissions include at least one of the lidar-centric safety systems that Volvo touted as putting the EX90 ahead of the competition when the car launched. The company told one reservation holder the software gaps would be filled in sometime in the "early ownership" phase, the only rational kind of non-answer available to automakers working through EV bugs. We couldn't find any active EX90 forum threads about the price increase, a strange absence for an anticipated vehicle with more than 10,000 preorders. In a Reddit thread from June 27, a commenter writes, "Just got my [EX90] customization email and the price has indeed increased to $79,995 + $1,295 destination fee," making it sound like being surprised by the automaker instead of being informed, such surprise matching a story another potential buyer told AN. And now a note on the EX90 configurator warns shoppers that "Ventilated Nordico is expected to be delivered towards the latter part of the estimated delivery time above." Since there are no delivery times yet, that means no ventilated seats for U.S. buyers for an unknown amount of time. The new MSRPs figures for EX90 in base Twin Motor form after the $1,295 destination charge are: Plus 7-seater: $81,290 Plus 6-seater: $81,790 Ultra 7-seater: $85,640 Ultra 6-seater: $86,140 Add $5,000 to these prices to for the Twin Motor Performance drivetrain. Both versions run off a 111-kWh battery from CATL. The first provides a total of 402 horsepower and 568 pound-feet of torque, and a 0-60 time of 5.7 seconds. The performance version is good for 496 horsepower and 671 pound-feet of torque, shrinking the 0-60 time to 4.7 seconds. A company spokesperson named rising materials costs as the culprit.
Vehicles awarded IIHS Top Safety Pick awards skyrockets for 2015 [w/video]
Wed, Dec 24 2014By practically every measure, passenger vehicles in the US are continuing to get safer. With the year rapidly coming to an end, the Insurance Institute for Highway Safety is releasing its annual list tallying of the scores for the latest vehicles to see how they compare to last year. Judging by the agency's evaluations, the numbers look quite positive. According to the institute, 71 vehicles earned either the Top Safety Pick or Top Safety Pick+ rating so far in its testing for 2015. Among the latest winners, there have been 33 TSP+ awards and 38 TSP medalists. That's a healthy increase over the 22 TSP+ and 17 TSP grades in 2014. The figures appear even more impressive when you consider that it keeps getting harder to earn the + designation. In the latest round of testing, a vehicle must offer some form of front crash prevention automatic braking to get the mark. Previously, just a warning to drivers was necessary. This list also illustrates the ways that automakers adapt to new testing procedures. In 2013 there were 117 TSP ratings and 13 TSP+ awards. Then, the IIHS mandated that to be a safety pick, a model had to score Good in the institute's four crash tests, plus a Good or Acceptable in the small overlap front test. That brought a plunge in 2014 to just 17 TSP grades. With the numbers climbing again, companies apparently have deciphered how to perform better. Some brands especially stood out on this year's list. The IIHS praised Volvo, Mercedes-Benz and Acura for offering standard front crash prevention systems on some models. Subaru received at least one of the awards for all seven of its models. Toyota also had seven, and the Honda brand did too – though the institute counts the two- and four-door versions of the Civic and Accord separately. Check out the full announcement below and a video about this year's winners. The full list can be viewed, here. Safety gains ground: More vehicles earn top honors from IIHS The number of vehicles earning either of the Institute's two awards has jumped to 71 from 39 this time last year, giving consumers more choices for optimum protection in crashes. The number of winners in the top tier - TOP SAFETY PICK+ - has increased by 11 for 2015, despite a tougher standard for front crash prevention. "This is the third year in a row that we are giving automakers a tougher challenge to meet," says IIHS President Adrian Lund.
