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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo confirms V60 Sportswagon engine lineup for US

In addition to revamping its entire 2014 lineup, Volvo has already promised us that we'll be getting the V60 wagon early next year, but now the Swedish automaker has confirmed that sexy wagon will go on sale in January. If that's not good enough for you diehard station wagon models, there's even better news: An available R-Design model will be the "fastest and most powerful wagon in Volvo history."
The V60 R-Design will have a turbocharged inline six-cylinder engine under the hood producing 325 horsepower and 354 pound-feet of torque. Other engines available in the wagon will include the company's well-regarded turbo inline-five along with a new turbo inline-four wearing the Drive-E name. Volvo says Drive-E can "offer the opportunity" to add electrification, but there's no word as to whether or not the US will receive a V60 plug-in model. Also not yet released are fuel economy, vehicle specs and pricing. More information about the V60 and its powertrains are available in the official press release posted below.

Junkyard Gem: 2006 Volvo V50 T5 AWD

During my explorations of junkyard history, I've written about discarded Volvo station wagons going back to the middle 1960s. The final Goteborg wagons with brick shapes and rear-wheel-drive were sold in the United States as 1998 models, but the new century brought us plenty of curvy front- and all-wheel-drive longroof Volvos, many of which have been built with manual transmissions. Here's one of those cars: a 2006 V50 T5 AWD with six-on-the-floor manual gearbox, found in a Denver-area car graveyard. The V50 was the wagon version of the S40 sedan. Sales in the United States began with the 2005 model, and it was discontinued after 2011. The base 2006 V50 had a naturally-aspirated 2.4-liter straight-five engine, but this car is a T5 and has the turbocharged 2.5 version with 218 horses and 236 pound-feet. A six-speed manual was the base transmission, but of course most American V50 buyers opted for the five-speed automatic. That wasn't the case with this car, which must have been fun to drive in the snow. The final year for a three-pedal Volvo in the United States was 2013. There's some body damage, but the interior is in good shape. We can assume that some expensive mechanical problem sent this car here. Like so many Denver-area cars, this one has Colorado brewery stickers. It also has some pit bull stickers. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It takes you to the city of Confidence.