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Next-generation Volvo XC90 could wear the Embla nameplate

Volvo's next-generation XC90 will have a lot of firsts on its resume. It will inaugurate an evolution of the modular SPA2 platform that underpins the current model, it will be available with a new suite of driver assistance features, and it will reportedly adopt the Embla name. Citing a trademark application filed in Europe in 2021, British magazine Autocar believes it has uncovered the big SUV's new name. While a trademark or a patent filing is never a guarantee that a feature, a name or a car is right around the corner, we know that Volvo plans to ditch its alphanumerical naming system in the near future to start giving its cars real names. "We're going to give cars a name as you give a newborn child," explained outgoing company boss Hakan Samuelsson. He also confirmed the next XC90's name will start with a vowel. Embla, your author just learned, is the first woman created by the gods according to Norse mythology. Its etymology is seemingly lost to history. It appears that Volvo wants to build on the Thor's Hammer lights and continue putting its Swedish heritage front and center. Viewed in that light, Embla is a relatively good choice. It's reasonably easy to pronounce, even for folks outside of Scandinavia, and it's original; it's likely not a name that you hear on a daily basis. It's also relatively soft — Volvo Yggdrasil Recharge arguably has less of a ring to it.  Unofficial morsels of information allow us to piece together a vague idea of what to expect from the Embla. We hear the SUV will be loosely related to the Concept Recharge design study (pictured) that Volvo introduced in November 2021. If that's accurate, it won't look anything like the model that's currently in showrooms. It will be longer, higher off the ground, and built on a much longer wheelbase. Details about the powertrain are conflicting: some sources say the Embla will be entirely electric, while others believe it will also be available as a hybrid. Volvo is expected to unveil the Embla before the end of 2022, and the crossover will arrive in showrooms as either a 2023 or a 2024 model. An earlier report claims that production will take place near Charleston, South Carolina, where the firm currently builds the S60 sedan. And, to complete the history lesson: the first man created by the gods in Norse mythology was named Ask.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo EX30 dropped from 2024 NACTOY contention due to model year cutoff

The North American Car, Truck and Utility of the Year jury announced Tuesday that the Volvo EX30 has been dropped as a finalist for the 2024 Utility of the Year award because it will not be sold to customers in 2023. As it had made it all the way to the final round before Volvo informed the jury that the car would not be available, the EX30 had to be replaced with another contender. The NACTOY board selected the 2024 Hyundai Kona/Kona Electric to fill its slot.  In fact, the EX30 was never intended to be delivered in 2023, a Volvo spokesperson confirmed to Autoblog. "The original plan had us scheduled to open order books [in November], but because we are always evaluating our production timelines and volumes, and make adjustments according to a variety of inputs, we changed that to be not before January," he said.  The other finalists for all three categories remain unchanged. The full list follows.  Car category: Honda Accord, Hyundai Ioniq 6, Toyota Prius Truck category: Chevrolet Colorado, Chevrolet Silverado EV, Ford Super Duty Utility category: Genesis Electrified GV70, Kia EV9, Hyundai Kona/Kona Electric The finalists were chosen from a list of 25, which was previously narrowed down from a comprehensive roster of all vehicles that are new or updated for the 2024 model year — a total of 52 eligible vehicles. Notably absent from the list of finalists were the Chevrolet Corvette E-Ray, Toyota GR Corolla, GMC Canyon, Ford Ranger, Chevrolet Blazer EV, Chevrolet Equinox EV, Mazda CX-90 and Toyota Grand Highlander, among others. The 2024 winners will be announced in January. Autoblog Editor-in-Chief Greg Migliore is member of the NACTOY jury. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo's SuperTruck 2 looks ready to extend a ramp for K.I.T.T.

In 2009, the U.S. Department of Energy (DOE) entered a public-private partnership with willing Class 8 truck makers, the goal of the partnership to dramatically improve the freight efficiency of over-the-road (OTR) trucks. The term "freight efficiency" refers to freight-ton efficiency, a different metric than miles per gallon because it takes into account the weight of the truck; a lighter tractor-trailer can carry more weight before reaching the 80,000-pound legal maximum on most U.S. highways. Volvo, Daimler (which owns the Freightliner and Sterling brands), Navistar (International), and Peterbilt signed on the the partnership to develop what's being called a SuperTruck. Volvo, Daimler, and International make their own engines, Peterbilt teamed up with Cummins, and all four found their own trailer manufacturers to work with. Those four makers debuted their first iterations of what's being dubbed SuperTrucks about six years ago. This year has been all about SuperTruck 2, Volvo the last of the quartet to show what it's achieved. The goal for SuperTruck 1 was to achieve a 50% increase in freight efficiency compared to a 2009 baseline, the baseline in Volvo's case being a 2009 VNL 670 tractor. The goal for SuperTruck 2 was another 50% improvement. Volvo said its internal goal was a 120% betterment compared to 2009, and that it exceeded the mark with a 134% increase. The company said the huge gains came primarily from aerodynamics: A wedge-shaped front with a smaller frontal area thanks to a smaller cooling package; the heavily curved, wraparound windshield; the tractor's adjustable ride height; using camera for side mirrors; and adding a boat tail to the back of the trailer, plus enough fairings and skirts front-to-back to make the tractor and trailer look like a single unit when driving in a straight line. Volvo did make changes to its rolling lab that aren't likely to infiltrate the U.S. market anytime soon. It's common for U.S. OTR trucks to use a 6x4 configuration, with two axles behind the cab, both driven. Volvo's SuperTruck 2 went with a 4x2 setup common in Europe, using a single axle behind the cab, and fitted a composite driveshaft. Combined with making the chassis out of aluminum instead of steel, and trailer partner Wabash providing a lightweight aluminum van, the tractor-trailer combo weighed just 27,000 pounds.