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Volvo offers up more details on 2015 XC90 and its new infotainment system

We have more details on the 2015 Volvo XC90 and the all-new, touch-heavy infotainment system that will debut with it. An expansion of the Sensus system, as we've shown you before, we now know the new system won't only sport a large, vertically oriented touchscreen, but a head-up display and the ability to manage the systems via wheel-mounted buttons.
Key to the entire experience are the large, portrait-oriented touchscreen, a head-up display and the thumb controls you can see on the face of the steering wheel in the image above. Volvo is claiming that this combination will be easier to use and, fittingly for the Swedish manufacturer, safer.
"Using the screen is so logical that it will become part of your muscle memory very quickly," said Dr. Peter Mertens, Volvo's senior vice president of research and development. "Information, navigation and media are high up and easy to check. The phone controls, application icons and climate controls are located low, comfortable to reach and touch. All of this logic is based on extensive usability and user experience research and the latest technology."

Trade war tactics: How Volvo will land a cheap Chinese EV on U.S. shores

A made-in-China electric vehicle will hit U.S. dealers this summer offering power and efficiency similar to the Tesla Model Y, the world's best-selling EV, but for about $8,000 less. The EX30 from Volvo Cars, the Swedish luxury brand owned by China's Geely, foreshadows the fierce competitive threat U.S. automakers could face from Chinese EV manufacturers that have surged far ahead of global rivals, especially on affordability. The $35,000 window sticker of Volvo's compact SUV hits a sweet spot in the U.S. market, where most buyers cannot afford most EVs. The competitive price reflects an unusual combination of Geely's China-specific cost advantages and Volvo's ability to skirt U.S. tariffs on Chinese cars because it also has U.S. manufacturing operations, according to interviews with four sources familiar with Volvo and Geely strategy and several U.S. trade policy experts. Chinese EV makers can undercut global competitors largely because of the nation's domination of battery minerals mining and refining, as well as its long-standing commitment to EV development, including heavy government subsidies. In addition, Geely has slashed manufacturing costs by merging supply chains and sharing platforms and parts with Volvo and other Geely brands, according to two senior Geely managers, who spoke on condition of anonymity because they are not authorized to speak publicly. Despite its aggressive price, Volvo is targeting hefty profit margins on the EX30 of between 15% and 20% globally, said a third Geely source. China's EV dominance will be on display this week at the nation's premier auto show in Beijing. In the China market, the world's largest, dozens of domestic EV brands are fighting it out in a price war while foreign automakers have steadily lost market share. The intense competition has driven China's biggest EV makers, led by BYD, to accelerate exporting of EVs that can capture higher prices and profits in less competitive overseas markets. The EX30 will be among only a handful of China-made cars sold in the United States, none of them from Chinese brands. Vehicles from China currently face a 27.5% tariff and increasingly strident calls for higher trade barriers from U.S. automakers and their political allies. But Volvo is eligible for tariff refunds under a law that awards them to firms with U.S. manufacturing operations — such as VolvoÂ’s South Carolina plant — that also export similar products, according to U.S.

Can we keep the gauge cluster around, please?

Let’s not follow TeslaÂ’s lead in the elimination of the gauge cluster. I might be too late, but IÂ’m going to say it anyway. The cute 2025 Volvo EX30 is to blame for this needing to be said. I genuinely like most things about the EX30 and its cost-oriented approach to a luxury EV. However, Volvo went and deleted the gauge cluster, and thatÂ’s just one cost-saving step too many. Of course, center-mounted instruments is nothing new, but Tesla popularized the idea of removing the cluster entirely years ago with its Model 3 and Model Y. I didnÂ’t like the idea when I first saw it, and my displeasure with driving around a car with no cluster was confirmed when I drove a Model 3 for the first time. There are numerous reasons, but it all boils down to the importance of having vital information in your direct line of sight. The transition to EVs allows for the elimination of certain monitoring gauges within a cluster, but basics like speed, gear position, headlight status, cruise control and range are all things I want directly in front of me. I donÂ’t want to glance down and to the right to see these things. You could make a valid safety argument for such an arrangement, but including all of that info just for the sake of convenience is enough. The only excuse I see for eliminating the cluster is if a comprehensive head-up display impervious to polarized sunglasses comes as standard equipment. ItÂ’d still be bothersome in a gasoline-powered car to lose all those gauges, but I could live with just a HUD in an electric car if it meant a lower cost to the buyer. That said, my favorite integrations are the smaller clusters installed in some EVs like the Ford Mustang Mach-E or Volkswagen ID.4. These little clusters are smaller and simpler than many of the massive instrument screens going into cars these days, but they include all the information you might want at a glance. Beyond the safety and convenience aspect, thereÂ’s a nostalgic angle to the gauge cluster. Just a short while ago, I trumpeted the return of retro designs in digital gauge clusters. You can quite literally do whatever youÂ’d like when youÂ’re working with a screen, which leaves the field of opportunities wide open. We wonÂ’t have the privilege of enjoying old-school (or revolutionary new-school) designs if OEMs start eliminating them entirely.