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Volvo to add 1,300 jobs, ramp up production in Sweden

The expansion of the factory is part of an $11-billion investment Volvo's Chinese owners, Geely, are making.
Volvo Cars is adding 1,300 new jobs and ramping up production at its factory in Gothenburg, Sweden, in response to increased consumer demand for its vehicles.

Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Euro-market Volvo C40 Recharge and XC40 Recharge add efficiency, range

Volvo's tweaked the powertrain specs for the C40 Recharge and XC40 Recharge in Europe in both front- and all-wheel-drive trims. (We don't get the FWD versions here, only the AWD models.) First reported by CarsUK as a rumor, Autocar dug into the details after the new models hit some EU configurators. The big change there is that the front-drivers are now rear-drivers, engineers moving the single motor to the rear axle in the name of efficiency. The battery in the single-motor cars stays the same size at 67 kWh, but motor output rises from 228 horsepower to 235 hp. Even better, the C40 Recharge goes from an estimated 270 miles on a charge to 296 miles, the XC40 Recharge goes from an estimated 260 miles on a charge to 286 miles on the WLTP cycle. The AWD Recharge Twin trims get a larger battery, swapping the 78-kWh unit (75 kWh usable) for a 82-kWh unit (78 kWh usable). Their motors put out the same combined 402 hp as before, but do so with a rear bias. Instead of each motor making 201 hp, the front motor makes 161 hp, the rear 241 hp. Their ranges climb even more, the C40 gaining 37 miles of range to go an estimated 315 miles on a charge, the XC40 adding 42 miles to go an estimated 311 miles on the WLTP cycle. Volvo also upped the fast charging capability for the Recharge from 150 kW to 200 kW. The upgrade cuts the charge time from 10% to 80% by 10 minutes, to 27 minutes, matching the time required for the single-motor trims with the smaller battery to refill the same amount. The revised models can be ordered in Europe now but won't go into production until next year, the Recharge versions in May, the single-motor versions in autumn. Prices are up about 10%. It's thought the Polestar 2 will be in line for the same changes. We asked Volvo USA about the revisions coming to the U.S., aand  spokesperson responded, "We will have more details to share on the U.S. offer at a later date."