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Volvo details upcoming XC90's new scalable platform

In two weeks' time, we'll be boarding a flight for Stockholm for the live reveal of the new Volvo XC90. But before we do, Volvo has revealed another round of salient details regarding not only its new crossover, but a whole range of new vehicles to share its architecture.
That platform is called Scalable Product Architecture, and it follows the latest industry trend towards modular platforms. The product of four years' development, the new platform uses high-strength boron steel to optimize weight and rigidity. The scalable architecture, set to underpin the next-generation S60, V60, XC60, S80 and anything larger, offers designers more flexibility in terms of proportions. It can be adapted to a wide range of vehicles of different shapes and sizes, designed from the get-go to incorporate a range of powertrains (including the XC90's new twin-charged hybrid system) and all the latest safety technologies you'd expect from a Volvo.
The XC90, Volvo has revealed, will also offer increased interior flexibility, with movable second and third rows to optimize cargo space and legroom as needed. That third row is designed to accommodate children (or small adults) up to five-foot-seven. Meanwhile the image inset above gives us our first glimpse at the new XC90's styling, with T-shaped running lights inspired by Thor's hammer.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2023 Volvo S60 and V60 get small updates

The Volvo S60 sedan and V60 wagon have been updated for the 2023 model year, their mid-life refresh. We don't know the specifics of how our U.S.-market models will be updated, a Volvo spokesperson telling Car and Driver that information comes this spring. We can look to Europe for the broad strokes, however, and it appears we won't have to look too long nor too hard. The S60 sedan hasn't changed in front, whereas the V60 gets a revised lower front fascia with slightly wider intakes accented by blades of chrome garnish, and a center intake that's a wee bit taller than on the current model. In back, both cars hide their tailpipes. There will be at least one new wheel option as well, six-spoke jobs cribbing from the aero rims designed for the XC40 Recharge. And that's all we have to say about that.  Inside, Google's Android Automotive infotainment software continues its propagation throughout the Volvo lineup, bringing the same functionality to the 9-inch display that we've sampled in a few other Swedish offerings so far.   We only get the 2.0-liter turbocharged four-cylinder engine in the United States, aided by 48-volt mild-hybrid (an update for 2022) or plug-in-hybrid electrical assistance depending on trim for the S60, while the V60 wagon — not the lifted V60 Cross Country — is only sold as the Recharge Polestar Engineered in the United States. Don't expect any deviations on the ICE side, but the PHEV trims benefit from a larger battery and more powerful motor.  In Europe, the B3 and B4 trims will enjoy a new seven-speed dual-clutch. We don't expect that gearbox to be headed our way. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What makes the Volvo V60 Cross Country a Cross Country | Autoblog