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Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

All-new Volvo VNL Class 8 tractor loads up on car-like features

A few months ago, we wrote about the public-private partnership between the U.S. Department of Energy and Class 8 truck makers to create concepts called SuperTrucks. The four manufacturers involved designed lighter, more aerodynamic, and more fuel-frugal trucks to hit escalating freight efficiency targets in each phase of the program. Daimler, Navistar, Peterbilt, and Volvo spent the past 18 months showing the results of the SuperTruck 2 phase while work gets going on SuperTruck 3. This month, Volvo becomes the first of that group to debut an all-new truck incorporating lessons learned in the SuperTruck program. Starting with a clean sheet of paper, the new Volvo VNL is said to be as much as 10% more fuel efficient than before, a stat to get fleet managers and owner-operators to pay attention. Even carmakers tout a 10% increase in fuel economy, and the benefit — like the size — is so much larger in trucks. Let's keep it easy and say a solo driver does 100,000 miles in a year in a truck that averages 7 miles per gallon. That driver needs 14,286 gallons of diesel to do those miles; at $4 per gallon, that's $57,144. If the VNL driver gets 10% better fuel economy and his truck returns 7.7 miles per gallon, this driver only needs 12,987 gallons of diesel, and pays only $51,948. Tell a fleet manager they can save $5,000 per truck, and assuming a sensible purchase price and consistent reliability costs, that fleet manager is going to want to set up a meeting. Just as with car redesigns, a lot of little changes went into this, some we'll recognize from the car world. The VNL's cab adopts a stronger wedge shape and sharper corners. Instead of the usual large, flat windshield sealed with a gasket, the new VNL gets a curved windshield bonded to the body. Tighter gaps between exterior components like the bumper and hood leave fewer spaces for turbulent, draggy air to develop. Volvo also reworked the area behind the cab to reduce one of the greatest aerodynamic maelstroms, the gap between cab and trailer. The D13 engine up front is said to be more fuel efficient and more durable, offering a range of outputs from 405 to 500 horsepower and from 1,748 to 1,947 pound-feet of torque. Considering that the first VNL generation lasted 22 years before a major redesign, from 1996 to 2018, Volvo incorporated powertrain flexibility into this one.

Volvo working on ultra-lux four-seat XC90 for China?

In China, it's all about being driven. That's why we've seen so many automakers stretch their most popular models to appeal to buyers in the Chinese market. Volvo is certainly no stranger to this, and according to Autocar, the company is already working on a super-lux, four-seat version of its recently launched XC90 crossover.
Volvo won't stretch the XC90 and just increase second-row legroom, however. Instead, the company will reportedly remove both the standard XC90's second and third row benches, and install a duplicate set of front seats in the rear compartment, featuring the same electric adjustment features, including massage. These more luxurious thrones will be placed further back in the vehicle, allowing for "exceptional" legroom, Autocar reports, without needing to stretch the wheelbase.
Mum's the word on when we can expect to see the high-zoot Volvo arrive, though the magazine estimates that it surface later this year.