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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Volvo's next-generation cars will feature gaming-derived graphics

Volvo joined forces with Epic Games, the company that created the Fortnite franchise, to give its next-generation cars a faster infotainment system with vastly improved graphics. Using technology gleaned from the world of gaming promises to unlock a long list of new features. Don't expect to see a Fortnite-themed display in the XC90's replacement; the partnership isn't going that far. Volvo explained that it will use the Unreal Engine, a real-time 3D creation tool developed for industries outside of the gaming world, to develop the digital interface it will program into future additions to its range. This technology will allow it to deliver richer colors, sharper renderings and new 3D animations. Good graphics aren't worth much if the software is annoying to use, so Volvo will power its next infotainment system with the third-generation Snapdragon Cockpit Platforms designed by Qualcomm. We're told that the end result is a system that's over twice as fast as the one Volvo currently uses, and whose graphic generation and processing capacities are up to 10 times faster. Volvo hasn't released a video of the software in action yet, but we won't have to wait long to see it: the feature will debut in a new flagship model due out by the end of 2022. This isn't the first time that Volvo has enlisted the help of a technology company to design an infotainment system. Its current cars (like the C40 Recharge) are fitted with Google's Android Automotive OS infotainment system. And, the worlds of gaming and in-car technology have collided before: Nissan notably asked Polyphony Digital, the company behind the Gran Turismo franchise, to design the GT-R's display. Featured Gallery Volvo's Epic Games-powered infotainment system Volvo Technology Infotainment

Apple announces CarPlay in-car iPhone interface

Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.
Now, this doesn't strike us as some gimmicky thing. It's become increasingly common for automakers to take advantage of the high-speed data streams its customers enjoy on their smartphones in order to integrate navigation, traffic, audio and other infotainment items into a car's touchscreen interface. The Chevrolet Spark and Sonic are two prime examples of this move, using an iPhone's data stream for Siri integration and data for a third-party navigation app.
Owners will be able to plug in their iPhones to their cars via the USB port and gain control of a number of the device's functions, all through a car's touchscreen.